The $354 billion in 2016 e-commerce sales is small potatoes compared with offline retail spending: over $4.5 trillion according to US government figures. But what’s also larger than e-commerce is offline spending influenced by the internet — between $1 and $2+ trillion, depending on the estimate. According to a new Forrester research report, $1.26 trillion…
Content optimization, real-time personalization and responsive iterations are some of the tactics that can help you grow your revenue and increase customer loyalty. This white paper from Insert will show you several examples of personalization tactics applied to apps that can help you fight churn, increase user satisfaction and meet your business KPIs. Visit Digital…
As web developers, we need to rely on our knowledge, and choosing solutions we’re already familiar with is often the most convenient approach to solving a problem. However, not only technology is evolving but also our knowledge of how to use it. For a while, we thought it’s best to use base64 encoding for inlining…
Have you ever dreamt of exploring the deep sea and getting up close to its fascinating, weird creatures? Or maybe you’ve dreamt of boarding a spacecraft to experience the beauty of our planet from above? The desire to leave the beaten tracks and explore unfamiliar terrain is human nature. To celebrate mankind’s urge to explore,…
Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies, and processes? It may be time to get agile. More than 90% of marketers who have adopted agile marketing say it has improved their speed to market for ideas, products, and campaigns. Join…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Now you can shop with Google Home — just like on Amazon EchoFeb 16, 2017 by Greg Sterling Shopping and delivery services become a new front in the battle of the…
There’s a technique for improving one’s user interface design skills that is the most efficient way I know of expanding one’s visual vocabulary but that I’ve rarely heard mentioned by digital designers. I’m talking about copywork. Copywork is a technique that writers and painters have been using for centuries. It is the process of recreating…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Growing your agency with retainer-based relationshipsFeb 15, 2017 by Digital Marketing Depot Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this…
Speakers make the conference. And with over 100 experts presenting, sharing and networking, you’re going to love meeting them at SMX West! Join us for 3 days of actionable tactics from SEO, SEM and conversion optimization experts. You’ll leave a more educated, inspired and creative marketer; we guarantee it. Actionable tactics SMX features expert search…
For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering the highest differentiated products and services, but on delivering experiential value. Adopting technology and embracing a digital presence through platforms and initiatives,…
