Traditional television and internet-delivered television are heading for a merger in a new, next-generation standard. And the result could be a complete overhaul of how cross-channel marketing and ad campaigns are conducted. The merger is part of version 3.0 of the Advanced Television Systems Committee standard, or ATSC 3.0 for short. Our current HD system…
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be…
In part 1 of this article, we looked at where in the world the new entrants to the World Wide Web are, and some of the new technologies the standards community has worked on to address some of the challenges that the next 4 billion people are facing when accessing the web. In short, we’ve…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Should PPC agencies be scared of automation?Mar 10, 2017 by Anna Shirley Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case…
I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of times in recent months, “Should we be worried about automation?” I’ve heard it from clients, and even prospective job candidates. And I can see why the question is commonly asked; it is a…
This week was a big week in terms of web development news. We got much broader support for CSS Grids and Web Assembly, for example, but I also stumbled across some great resources that teach us a lot of valuable things. With this Web Development Reading List, we’ll dive deep into security and privacy issues,…
What would life be without surprises? Pretty plain, wouldn’t you agree? Today, we are happy to announce a freebie that bubbles over with its friendly optimistic spirit, bound to sprinkle some unexpected sparks of delight into your projects: Ballicons 3. If that name rings a bell, well, it’s the third iteration of the previous Ballicons…
What is the real value of a great customer experience? And once you know, how do you create one? Join our experts as they provide actionable steps to create an amazing customer experience with your brand. You’ll also hear more results from the groundbreaking Harris/Lithium research with real-world examples from top brands, and learn: why…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: WebMD’s new Alexa health skill should go to pharmacy schoolMar 9, 2017 by Greg Sterling The company’s Alexa skill didn’t understand drug names. Google Home performed much better. Facebook Messenger copies…
The past year has seen quite a rise in UI design tools. While existing applications, such as Affinity Designer, Gravit and Sketch, have improved drastically, some new players have entered the field, such as Adobe XD (short for Adobe Experience Design) and Figma. For me, the latter is the most remarkable. Due to its similarity…
