Sometimes we tend to think of our designs as if they are pieces of art. But if we think of them this way, it means they won’t be ready to face the uncertain conditions of the “real world.” However, there is also beauty in designing an interface that is ready for changes — and, let’s…
Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. But the actual management, organization, and analysis of the resulting volume of data quickly becomes an insurmountable task. This whitepaper from Emarsys explains how…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google launches new effort to flag upsetting or offensive content in searchMar 15, 2017 by Danny Sullivan Using data from human “quality raters,” Google hopes to teach its algorithms how to…
Pull-to-refresh is one of the most popular gestures in mobile applications right now. It’s easy to use, natural and so intuitive that it is hard to imagine refreshing a page without it. In 2010, Loren Brichter created Tweetie, one of numerous Twitter applications. Diving into the pool of similar applications, you won’t see much difference…
The effectiveness of video is undeniable. Surveys taken over the last few years show that executives would rather watch video than read text; buyers are more likely to purchase a product after watching a video about it; and email recipients are more likely to click on a link when video is included. In the past,…
Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday. The ads may include photos, store location and business hours, as shown in the example below. The ad for a local bakery below could show to…
Over the last five years, Node.js has helped to bring uniformity to software development. You can do anything in Node.js, whether it be front-end development, server-side scripting, cross-platform desktop applications, cross-platform mobile applications, Internet of Things, you name it. Writing command line tools has also become easier than ever before because of Node.js — not…
We’re one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don’t miss your chance March 21-23 in San Jose to get actionable SEO and SEM tactics that will drive your campaign’s success. It’s not too late to secure the best pre-conference rates! Become a…
Editor’s Note: Making big changes doesn’t necessarily require big efforts — it’s just a matter of moving in the right direction. We can’t wait for Paul’s new book on User Experience Revolution (free worldwide shipping starting from April 18!), and in this article, Paul shares just some of the little tricks and techniques to bring…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimizing for Mobile Search: A checklist to improve local SEOMar 13, 2017 by Digital Marketing Depot Mobile devices now account for nearly 60 percent of all searches. Are your local sites…
