Following up on a commitment last week to address advertiser concerns about where their ads were showing, Google Chief Business Officer Philipp Schindler outlined and reiterated the steps the company is taking on brand safety measures in a blog post Wednesday. The moves come after hundreds of advertisers have pulled advertising from Google and YouTube…
Data visualization has become an important part of our everyday life, allowing us to quickly assess information. And with so many chart types out there to choose from, it should be possible to effectively solve almost any task, whether it’s exploratory (i.e. researching and analyzing data to better understand it for yourself) or explanatory (i.e….
Companies lose $18 billion in sales revenue each year from cart abandonment, with over $4 trillion worth of merchandise predicted to be abandoned in online shopping carts this year alone. Organizations that succeed with reducing cart abandonments are the ones who effectively tailor and deliver personalized experiences at each stage of the journey: before a…
Amazon’s latest foray into bridging the divide between e-commerce and physical commerce is AmazonFresh Pickup, a service that offers drive-in pickup of grocery orders placed online. The company says it’s built two physical grocery locations in Seattle, and its employees are currently testing the service. When it opens widely, the pickup service will be available…
A year ago, chatbots reemerged atop a mountain of hype that messaging marked tech’s latest paradigm shift, after messaging apps Facebook’s Messenger and Kik officially opened up to chatbots. A year later, the trend has slid down the mountain into its own uncanny valley. However, that slide may provide the momentum that chatbot makers, from…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMX West session: The definitive guide to local search ranking factorsMar 27, 2017 by Greg Gifford What will help your local business stand out in Google search results? Contributor Greg Gifford…
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist and…
As we look deep into 2017, one of the questions on every web developer’s mind ought to be, “What trend will define the web in 2017?” Just three years ago, we were talking about the “Year of Responsive Web Design”, and we’ve all seen how the stakes were raised when Google announced Mobilegeddon (21 April…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How much is a happy customer worth?Mar 24, 2017 by Digital Marketing Depot Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because…
Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because today’s customer is much more receptive to positive brand experience. A new Lithium/Harris poll finds that US consumers will spend one-third of their disposable incomes with brands they love. They’ll go for the brand first, then the…
