Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in meaningful ways? Isn’t it time…
There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible waste of…
Amazon has rolled out a pair of new features for developers who make skills for its Alexa-powered devices, highlighted by the launch of a metrics dashboard that aims to show how consumers are using those voice apps. The metrics dashboard is available in the Alexa developer portal, and there’s a separate dashboard for each skill…
Did you know that bandwidth overage charges are (still) a problem and most users prefer not to rely on a developer? Well, I talked to 917 (real-life) users and created a guide to help others find the e-commerce software that suits them best. I completed this guide by searching for websites built with e-commerce software…
With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an social media management software platform can improve efficiency, compliance, and productivity. If you are to looking to adopt a social media management…
In today’s article, we’ll create a JavaScript extension that works in all major modern browsers, using the very same code base. Indeed, the Chrome extension model based on HTML, CSS and JavaScript is now available almost everywhere, and there is even a Browser Extension Community Group working on a standard. I’ll explain how you can…
The newest perk for Amazon Prime members includes Tom Brady, Cam Newton, J.J. Watt and other NFL superstars. That’s because Amazon is spending $50 million for the rights to livestream 10 games on Thursday nights during the 2017 NFL season, according to the Wall Street Journal. That’s 5x what Twitter paid for the same exact…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s Canvas ads get easier to create (and recreate) with new APIApr 4, 2017 by Tim Peterson Canvas API enables brands to automate the production process through third-party marketing tools. P&G’s…
On days when things don’t seem to go as you’d like them to and inspiration is at its lowest, it’s good to take a short break and go outside to try and empty your mind. That always seems to be the best remedy for me, especially whenever I jump on my bike and go for…
Regression testing is one of the most time-consuming tasks when developing a mobile Android app. Using myMail as a case study, I’d like to share my experience and advice on how to build a flexible and extensible automated testing system for Android smartphones — from scratch. The team at myMail currently uses about 60 devices…
