We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google trying TV ad buying again with DoubleClick Bid ManagerApr 24, 2017 by Ginny Marvin In a new test, advertisers will be able to buy linear TV spots programmatically via DBM….
George Dolgikh / Shutterstock.com Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner than expected. LinkedIn is officially rolling out its Matched Audiences program, starting today, so that by the end of this week all advertisers, including those using LinkedIn’s self-serve ad-buying platform, will have access to…
As a designer, you will be facing more demands and opportunities to work with digital systems that embody machine learning. To have your say about how best to use it, you need a good understanding about its applications and related design patterns. This article illustrates the power of machine learning through the applications of detection,…
Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs or grow revenue within targets, using seven real-life examples, this white paper from [24]7 can help you get there. This white paper covers: how Predictive Search Bidding gives you the power to optimize every bid, maximize ROI and reduce costs….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]Apr 21, 2017 by Ginny Marvin Private marketplaces continue to gain share of programmatic transactions. Preparing for local…
Facebook ramped up its run at Snapchat this week. The company even raced ahead of its rival by opening up its new Camera Effects Platform so that outside developers and designers can create their own Snapchat Lens-like camera effects for the increasingly Snapchat-like social network. To produce these Camera Effects, Facebook has built a Mac…
Bots and Artificial Intelligence are probably the most hyped concepts right now. And while some people praise the existing technologies, others claim they don’t fear AI at all, citing examples where it fails horribly. Examples of Facebook or Amazon advertising (both claim to use machine learning) that don’t match our interests at all are quite…
Jekyll is gaining popularity as a lightweight alternative to WordPress. It often gets pigeonholed as a tool developers use to build their personal blog. That’s just the tip of the iceberg — it’s capable of so much more! In this article, we’ll take on the role of a web developer building a website for a…
As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown…
