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    Marketing Day: the best kept AdWords secret, Amazon Echo Show’s screen & more

    Posted on 12th May 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to choose martech tools that your team will loveMay 11, 2017 by Alison Lohse Marketing technology can be hugely beneficial to your organization, but only if these tools empower the…

    How To Create Native Cross-Platform Apps With Fuse

    Posted on 12th May 2017Web Design
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    Fuse is a toolkit for creating apps that run on both iOS and Android devices. It enables you to create apps using UX Markup, an XML-based language. But unlike the components in React Native and NativeScript, Fuse is not only used to describe the UI and layout; you can also use it to add effects…

    What marketers should know about Snap’s Q1 2017 earnings report

    Posted on 11th May 2017Digital Marketing
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    Only two months old as a public company, Snap Inc. is already experiencing growing pains, except the pains are from not growing enough. Yes, in the first quarter of 2017, Snapchat’s parent company did reverse the quarter-over-quarter daily audience growth deceleration it had suffered since Q3 2016, when Instagram copied Snapchat’s popular Stories feature. But…

    An Abridged Cartoon Introduction To WebAssembly

    Posted on 11th May 2017Web Design
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    There’s a lot of hype about WebAssembly in JavaScript circles today. People talk about how blazingly fast it is, and how it’s going to revolutionize web development. But most conversations don’t go into the details of why it’s fast. In this article, I want to help you understand what exactly it is about WebAssembly that…

    Marketing Day: Link relevancy vs authority, Facebook AI efforts & affiliate networks

    Posted on 11th May 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Bringing much-needed transparency to RTBMay 10, 2017 by Alex Bornyakov Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments…

    Basic Patterns For Mobile Navigation: Pros And Cons

    Posted on 10th May 2017Web Design
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    Once someone starts using your app, they need to know where to go and how to get there at any point. Good navigation is a vehicle that takes users where they want to go. But establishing good navigation is a challenge on mobile due to the limitations of the small screen and the need to…

    9 Best Practices of Affiliate Networks

    Posted on 10th May 2017Digital Marketing
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    There are plenty of factors that set great affiliate networks apart from the rest of the pack. Some of them are obvious. You need to have great offers (preferably exclusive), competitive payouts, and excellent support from your affiliate managers. But beyond that, there are some simple things to keep in mind that can make the…

    Marketing Day: Amazon drops free shipping minimum, Snapchat’s looping snaps & more

    Posted on 10th May 2017Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Empyr debuts ultimate performance marketing model: ‘cost per revenue’May 9, 2017 by Greg Sterling Retailers and merchants pay a percentage of actual sales, which is shared between the company, publishers and…

    Intrusive Interstitials: Guidelines To Avoiding Google’s Penalty

    Posted on 9th May 2017Web Design
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    In 2015, Google announced that mobile searches surpassed desktop searches in at least 10 countries. 56% of mobile traffic on major websites comes from mobile. In light of this, Google’s decision to improve the mobile user experience by various means, such as AMP pages and a dedicated mobile index, comes across as a sound business…

    Track, Qualify & Convert Your Leads: Using Call and SMS Data to Drive New Customers

    Posted on 9th May 2017Digital Marketing
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    Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These trends are enabling digital marketers…

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