Kashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding the option in Merchant Center Tuesday. Google hasn’t made a formal announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs section in Google…
When was the last time you took some time to reflect? Constantly surrounded by news and notifications to keep up with and in a rush to get things done more efficiently, it’s important that we take a step back from time to time to reflect our actions and opinions. Reflect if you are working the…
As a front-end developer, for each and every application I work on, I need to decide how to manage the data. The problem can be broken down into the following three subproblems: Fetch data from the back end, store it somewhere locally in the front-end application, retrieve the data from the local store and format…
Technology is often surrounded by mystery and myths that keep new users from joining the early adopters. Marketing automation technology is no different. Read this white paper to see five common marketing automation myths busted and learn more about the power marketing automation can bring to your mix, including: attracting, engaging and converting buyers across…
Good UX is what separates successful apps from unsuccessful ones. Customers are won and lost every day because of good or bad user experience design. The most important thing to keep in mind when designing a mobile app is to make sure it is both useful and intuitive. Obviously, if an app is not useful,…
When you visit a site that features a tweet button or an embedded tweet, Twitter is able to recognize that you’re on that site and use that information to target you with ads. And now it’s going to hang onto that information for a bit longer but give you more control over it. Twitter updated…
Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations involved in implementing paid media software. If you are considering licensing an enterprise…
When we set out to build MeetSpace (a video conferencing app for distributed teams), we had a familiar decision to make: What’s our tech stack going to be? We gathered our requirements, reviewed our team’s skillset and ultimately decided to use vanilla JavaScript and to avoid a front-end framework. Using this approach, we were able…
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These trends are enabling digital marketers…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: GDPR: Publishers and martech will rely on each otherMay 16, 2017 by Todd Ruback The General Data Protection Regulation (GDPR) goes into effect next year, and the impact on the martech…
