Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Questions are the center of great websitesJun 20, 2017 by Brian Massey When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist…
Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic changes on a daily or weekly basis — and when it comes to algorithms, Google rarely even confirms updates. In fact, according to Olga Andrienko,…
Joan is applying for a small loan on all-online-loanzzz.com. She’s becoming frustrated with the number of financial-disclosure forms she has to fill out. She’s thinking about visiting her local bank to ask for a loan instead. While waiting for a page to load, the application presents a cartoon image of a person wearing a business…
Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition to putting your site at risk for a manual penalty, questionable SEO practices can tarnish a brand’s reputation. Those of us who have properly applied SEO principles…
Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any…
The average American spends at least five hours per day on their smartphone. So, why is it so hard to make mobile ads work? Marketers toil over clicks and conversions on highly targeted ads, but users, tired of intrusive banners, keep installing ad blockers. With $100 billion in annual mobile ad spend at stake, someone…
Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights include: Marketers’ top priorities for 2017. The ROI potential of different mobile strategies. The main…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Setting up and testing AMP for WordPress: A quick 7-step guideJun 16, 2017 by Stephanie LeVonne Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together…
Long-form video content passed a major milestone last quarter, making up the majority of time watched across every screen — connected TVs, computers, tablets and smartphones. This news probably comes as no surprise to any parent of a teen with a phone, but on the whole, the numbers signal a major shift in how we…
When they sign up to take paid online surveys, online panelists give information about themselves which is considered deterministic — that is, it is definite, since it came from the person. When a data management platform (DMP) creates online user profiles that are used by advertisers to target ads, that data often comes from many…
