Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year birthday. If you offer anything…
Amazon has introduced Amazon Spark, a very Instagram-like social shopping feed. Not all of the images and posts are tied to products, but most are — and can be purchased on Amazon. It resides within the Amazon app, and there are many ways ways to describe it: a social network for shopping, a “shoppable feed,”…
Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s chief product officer Chris Cox announced the opening up of Groups to Pages in a Facebook post on Wednesday. Facebook has been testing Groups for Pages since at least April, when CNET reported that brands like…
LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels. This week, the San Francisco-based company is launching a version of IdentityLink…
Native video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among mid-sized publishers of sites and apps. This all-in-one stack contains features that the firm has been offering to its upper-tier clients, CMO Dvir Doron told me. But the new version is simplified…
When we think about a slider, we usually imagine an image gallery slider, or the infamous carousel, or perhaps off-canvas navigation, with the overlay sliding in from the side. However, this article is not about those kinds of sliders. Instead, we’ll look into the fine details of designing better slider controls for selecting a value…
As a marketing agency, Foxtail Marketing, has gained unique insights into some of the tools and marketing practices that you really can’t get as a single company unit. They’ve worked with clients operating in almost every marketing automation platform. Over time, they have gathered the knowledge of which platforms give them the most headaches and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video adsJul 17, 2017 by Tim Peterson Snap Publisher enables brands to edit a horizontal video into…
Creating large, harmonious and uniform color palettes can be a challenge. Good intentions and confident plans can be abandoned when things get a little unwieldy. But you can equip yourself with some tools to manage the complexity. With the right techniques, large color palettes can be created, refined and refactored at will. Large color palettes…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The AMP is a lieJul 14, 2017 by Patrick Stox Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed…
