Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll also discover how analytics are used to optimize ABM campaigns and how account-based…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Got amazing content but no leads? 5 ways to rethink your paid strategyJul 25, 2017 by Todd Saunders Content marketing isn’t easy — especially if you don’t have a content distribution…
Do you ever wish you had a time machine? I certainly do, but not for the usual reasons. I want a time machine so I can go back and have a frank conversation with my younger self. I’ll let you in on a bit of a secret: My younger self was an idiot! I have…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Look internally to achieve external marketing impact and better resultsJul 24, 2017 by Scott Vaughan Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how…
Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue growth. The ability to delight, engage, create and build customer loyalty through great experiences and superior products has never been so accessible as it is today. While marketing teams rightly focus heavily on external customers and…
Earlier this year, support for CSS grid layout landed in most major desktop browsers. Naturally, the specification is one of the hot topics at meet-ups and conferences. After having some conversations about grid and progressive enhancement, I believe that there’s a good amount of uncertainty about using it. I heard some quite interesting questions and…
Are you responsible for ensuring your organization thrives in this software-powered world? Then the MarTech Power Pack is for you. You’ll gain insights, ideas, and strategies you can use to accelerate your marketing and marketing organization. Brought to you by the Martech conferences, the Power Pack includes: An exclusive webinar presentation of “5 Disruptions Reshaping…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Building an Amazon Alexa Skill is so easy, Grandma can do itJul 21, 2017 by Paul Shapiro How can you tap into the power of Amazon’s Alexa? Contributor Paul Shapiro walks…
New APIs offer great possibilities to build better web services. And some people push these new technologies to their limits. For example, we can use JavaScript to generate images that we then can use in Web Notifications. We can use the Storage API to find out if and how much data we can save on…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Eight insider tips for exceptional price extensionsJul 20, 2017 by Matt Lawson Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down…
