After officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is ready to cash in. On Monday, Facebook rolled out a new way for brands to take the posts that they pay publishers and influencers to create — and that the publishers and influencers tag as…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New research shows Hispanic millennial shoppers are ‘a driving force’ of US economyAug 14, 2017 by Amy Gesenhues Insights on mobile and social usage trends among this growing demographic. Disclosure and…
Recently, I was leading a training session for one of our clients on best practices for implementing designs using HTML and CSS. Part of our time included a discussion of processes such as style-guide-driven development, approaches such as OOCSS and SMACSS, and modular design. Near the end of the last day, someone asked, “But how…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Natural language processing 101Aug 11, 2017 by Justin Freid As natural language processing transforms our ability to interact with machines, contributor Justin Freid takes a look at how it’s being used…
With buzzwords like AI and machine learning being thrown around more than a football at training camp, it’s important for marketers to understand the ins and outs of how the various components that make up these technology advances work. Advancements in natural language processing (NLP) were one of the major steps forward that allowed AI…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Breaking down silos in e-commerce retailAug 10, 2017 by Andreas Reiffen Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid…
In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the majority of digital marketers are concerned with. It’s all the different product advertising efforts across all digital channels that lead a customer to discover your products. Conversion is about getting the customer to…
Editor’s Note: This article is targeted at readers experienced in using Google Analytics. If you’re new to Analytics, the following guide might be challenging. Many website use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads….
Facebook is ready to premiere its attempt to take on YouTube. Facebook announced on Wednesday that it will begin rolling out a revamped version of its existing home for videos that caters to the original, episodic shows Facebook has been licensing to make people think of it as a digital video service on par with…
Facebook has the power to help you find, build, nurture and convert new audiences on mobile and desktop. It’s an integral part of every digital strategy — e-commerce, B2C, B2B, health care, education and so on. With the proliferation of ad types, goals and things you can actually achieve on Facebook, the options and best…
