One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data from a variety of sources: i.e. web analytics, search console, paid search, paid social, social media, etc.). Yet, according to a MIT Sloan Management Review only 15% of more than 2,400 business…
Django Highlights: Wrangling Static Assets And Media Files (Part 4) Django Highlights: Wrangling Static Assets And Media Files (Part 4) Philip Kiely 2020-06-25T12:30:00+00:00 2020-06-26T12:34:49+00:00 Django websites involve a lot of files. It’s not just source code for the configuration, models, views, and templates, but also static assets: CSS and JavaScript, images, icons. As if that…
The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses and their customers, they also provide brands with opportunities to distinguish themselves through empathetic content marketing that supports both audiences and…
Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our campaigns. The purpose? To serve that ad combination on that impression at that bid to that audience member to achieve the campaign goal with greater…
Practical Guide To Testing React Applications With Jest Practical Guide To Testing React Applications With Jest Adeneye David Abiodun 2020-06-24T12:00:00+00:00 2020-06-24T12:36:44+00:00 In this article, I’m going to introduce you to a React testing tool named Jest, along with the popular library Enzyme, which is designed to test React components. I’ll introduce you to Jest testing…
The post ML 20200624 appeared first on Marketing Land. From our sponsors: ML 20200624
Digital advertising spending has been on a strong growth trajectory since its inception. The Interactive Advertising Bureau’s report on the first half of 2019 had revenue totaling $57.9 billion, which represented a 16.9% increase from the same period in 2018. But in the numbers was one important sign of maturity of the industry. It’s the…
Ready to drive more traffic, leads, and sales? Log on to SMX Next tomorrow, June 23, through Wednesday, June 24 from ~ 1:00pm – 5:30pm ET for 40+ free expert-led sessions! Senior marketers at T-Mobile, Microsoft, Botify, Bruce Clay Inc., Invoca, Merkle, Moz, and dozens of other leading organizations are ready to explore crucial search…
How Web Designers Can Help Restaurants Move Into Digital Experiences How Web Designers Can Help Restaurants Move Into Digital Experiences Suzanne Scacca 2020-06-23T12:00:00+00:00 2020-06-23T12:41:09+00:00 As much as I’ve always loved the experience of going out to eat and ordering in takeout, it’s very rare that I enjoy visiting a restaurant’s website. But I get it….
An Introduction To SWR: React Hooks For Remote Data Fetching An Introduction To SWR: React Hooks For Remote Data Fetching Ibrahima Ndaw 2020-06-22T12:00:00+00:00 2020-06-22T12:34:07+00:00 SWR is a lightweight library created by Vercel (formerly ZEIT) that allows fetching, caching, or refetching data in realtime using React Hooks. It’s built with React Suspense which lets your components…
