Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday, Facebook and the NFL announced that the sports league would distribute game highlights, recap clips and weekly shows through the social network’s new home for TV-like video, Watch. The two-year deal will have…
Twitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well, everything. Twitter has started a test to double the length of tweets to 280 characters, the company announced on Tuesday. Twitter will use the open-ended test to decide whether to officially change the maximum…
Summer might be over, but the memories of the places you’ve visited and the people you’ve met remain. No matter if you explored an exotic country, packed your car for a road trip or took out the hiking boots to discover the nature around you — traveling is a great opportunity to discover new places,…
Are you getting enough people to register and attend your webinars? A webinar is one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience. Join ON24…
People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has signed a deal with Target to license its visual search technology, Lens, the retail brand announced on Monday. In exchange for a multiyear ad spend commitment, Target will be the…
Two years ago, I decided to start a series of short WebGL experiments on Codepen. Earlier this year, I finally found the time to compile them all together on a single website named “Moments of Happiness”. Since its incarnation, I’ve found ways to explore and learn different animation and interaction techniques, which I’ve implemented in…
The YouTube Studio app got two new features today that make it easier for creators to manage their YouTube channels from their phones. According to an announcement on YouTube’s Creator Blog, creators can now schedule posts from their mobile devices via the app. “Now you’ll be able to schedule posts right from your phone so…
Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure how the ads it sells influence people’s awareness of a brand and how that compares with advertisers’ TV campaigns, the company announced on Friday. With the new measurement program called Facebook Cross-Platform Brand Lift,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Anatomy of a Google search listingSep 21, 2017 by Stephan Spencer There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes…
Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet…
