Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than…
There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads that balanced reach and repetition within a given budget. In those days, media and entertainment choices were relatively limited. Even when people…
Finding Inspiration In The Simple Things (July 2020 Wallpapers Edition) Finding Inspiration In The Simple Things (July 2020 Wallpapers Edition) Cosima Mielke 2020-06-30T09:00:00+00:00 2020-06-30T12:33:55+00:00 The smell of rain after a hot day, watching the moon rise on a summer night’s sky, going for a swim — often it’s the simple experiences that inspire us and…
Smashing Podcast Episode 19 With Andy Bell: What Is CUBE CSS? Smashing Podcast Episode 19 With Andy Bell: What Is CUBE CSS? Drew McLellan 2020-06-30T05:00:00+00:00 2020-06-30T12:33:55+00:00 Today, we’re talking about CUBE CSS. What is it, and how does it differ from approaches such as BEM, SMACSS, and OOCSS? I spoke to its creator, Andy Bell,…
Website and page authority, as defined by the number and quality of backlinks, is one of the most important search ranking factors. It is also one of the search engine optimization areas where you can gain the most advantage over your competitors. Sure, there are also technical and on-page SEO, keyword research, and content optimization,…
Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a challenge, even when you know what you want to say. You have a general concept…
Inspired Design Decisions With Giovanni Pintori: Publicity Becomes An Art Form Inspired Design Decisions With Giovanni Pintori: Publicity Becomes An Art Form Andrew Clarke 2020-06-26T14:00:00+00:00 2020-06-27T12:34:33+00:00 With one or two occasional exceptions, I’ve spent the past twenty-two years designing for countless clients. A few of these projects lasted a year, some several months, but the…
Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company issued a statement explaining its decision, first reported by the Wall Street Journal. “Given our Responsibility Framework and the polarized atmosphere…
When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their business, industry and all kinds of other handy criteria? On LinkedIn, over 690 million professionals…
One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data from a variety of sources: i.e. web analytics, search console, paid search, paid social, social media, etc.). Yet, according to a MIT Sloan Management Review only 15% of more than 2,400 business…
