Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based on who they are shown to and where they appear. Facebook’s new dynamic creative tool enables brands to input multiple options for each of the elements that make up an ad…
Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with their marketing team to learn about…
Today started just like any other day. You sat down at your desk, took a sip of coffee and opened up Xcode to start a new project. But wait! The similarities stop there. Today, we will try to build for a different platform! Don’t be afraid. I know you are comfortable there on your iOS…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Tips to troubleshoot your technical SEOOct 27, 2017 by Patrick Stox Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve…
There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one of those lists. What I think people need is not another best practice guide, but some help with troubleshooting issues. info: search operator Often, [info:https://www.domain.com/page] can help you diagnose a…
After surveying more than 5,000 US consumers, Deloitte’s 2017 Holiday Retail Survey found, for the first time ever, that people plan to spend a majority of their holiday budget online. The prediction is based on the survey question asking participants, “What percentage of your total holiday budget do you expect to spend: online via a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO Ranking Factors in 2017: What’s Important and What’s NotOct 26, 2017 by Jessica Thompson What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed…
A new influencer marketing study from Open Influence shows that celebrities on social media are effective in getting consumers to buy things. However, most consumers also don’t fully understand when they’re seeing sponsored content. The survey polled 514 US adults who follow influencers/celebrities on social media. The chart below shows that Facebook-owned platforms dominate, followed…
When it comes to building and maintaining a website, one has to take a ton of things into consideration. However, in an era when people want to see results fast, while at the same time knowing that their information online is secure, all webmasters should strive for a) improving the performance of their website, and…
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Last week Twitter unveiled a new program called #Fuel to offer advertisers end-to-end creative consulting. #Fuel is an expansion of Twitter’s Brand Strategy team, which already helps brands create content. That might sound confusing; it confused me. Why would Twitter need another branded-content team, let alone one that…
