Jamie Pitman; Local Search Column; 12/27/17; From Algo to Aggro: How SEOs Rea…
From our sponsors: Jamie Pitman; Local Search Column; 12/27/17; From Algo to Aggro: How SEOs Rea…
Author Archives:
Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple’s War…
From our sponsors: Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple’s War…
Standing Out From The Crowd: Improving Your Mobile App With Competitive Analysis
The mobile app industry is arguably one of the most competitive industries in the world. With around 2.8 million apps available for download in the Google Play store and 2.2 million in Apple’s App Store, getting your app seen, let alone downloaded, can be difficult. With such fierce competition, it is important to make your…
Right behind the GDPR, there’s the ePrivacy Regulation
If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and its language could change. An “optimistic” forecast, Future of Privacy Forum Policy Counsel Gabriela Zanfir-Fortuna…
Marketing Day: Local sponsorship campaigns, CMOs in the know & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Unique international trends require a unique marketing approachDec 27, 2017 by Brendan McGonigle Trends and interests change from one market to another, so why do so many advertisers apply the same…
Marketing Day: Communicating to the C-suite, B2B tech buyers & an AI-first world
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The enterprise business of SEO: Communicating to the C-suiteDec 26, 2017 by Jim Yu Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and…
The enterprise business of SEO: Communicating to the C-suite
Today, I want to focus on and provide insights into a common SEO challenge that is vitally important to personal and professional success: how SEOs can communicate the performance of the organic channel more effectively across their organization and in the boardroom. As competition for digital marketing budgets intensifies in 2018, it is essential that…
Marketing Day: Leveling up attribution, a message to email marketers & the future of AI
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 4 things SEO professionals should do consistentlyDec 22, 2017 by Jeremy Knauff Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships…
4 things SEO professionals should do consistently
As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. This would go a long…
Marketing Day: Mobile app Monday, IAB Podcast Measurement Guidelines & Google Shopping
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The upcoming mobile app Monday: Be preparedDec 21, 2017 by Bobby Lyons Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some…
