Based on a survey of 2,000 consumers who made purchases on Amazon.com in 2017, Consumer Intelligence Research Partners (CIRP) has determined that Amazon Echo owners are even more valuable to the company than Prime members. CIRP grouped Amazon shoppers into three categories: (1) those that own at least one Alexa device, (2) Prime subscribers and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 18 link resolutions for 2018Jan 3, 2018 by Julie Joyce Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018. DialogTech adds multichannel analytics…
Performance matters — we all know it. However, do we actually always know what our performance bottlenecks exactly are? Is it expensive JavaScript, slow web font delivery, heavy images, or sluggish rendering? Is it worth exploring tree-shaking, scope hoisting, code-splitting, and all the fancy loading patterns with intersection observer, clients hints, CSS containment, HTTP/2 and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMART goals for SEOJan 2, 2018 by Marcus Miller How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and…
As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals. SMART goals SMART goals set out a series…
Buying things online can be a frustrating process, especially on mobile. Even if the pages are well designed, there’s a lot of information required: Our contact information, shipping and billing addresses, shipping option and card details. If you’ve ever just given up sometimes, you’re in the majority. The Baymard Institute took an average across 37…
The new year is an opportunity to start over fresh, to overcome routines and rethink processes. And, well, despite all the New Year’s resolutions you might have made, sometimes it’s the small things that work wonders. A tidy desktop and a new, inspiring wallpaper, for example, that caters for a little inspiration shot when you…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three things marketers must do to better serve customers in 2018Dec 29, 2017 by Matt Zilli As we head into the new year, now is the time to solidify your goals…
The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer journey, end to end. While 37 percent of marketing budgets are still spent on customer acquisition, according to the 2017-2018 Gartner CMO Spend Survey, 2018 will see marketers devoting increased amounts of…
Websites are looking more and more like mobile apps. Users are also increasingly expecting a more app-like experience. From push notifications to offline mode, native web apps are getting there. Once web apps function like native apps, the design interactions would also change to address the use case — namely, the ubiquity of animations. Animations…
