Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Advanced Ad Targeting Strategies for AdWords, Facebook and Display Jan 25, 2018 by Digital Marketing Depot Join our ad-targeting experts for a crash course in the newest strategies for digital ad…
Security of a WordPress (or any) website is a multi-faceted problem. The most important step anyone can take to make sure that a site is secure is to keep in mind that no single process or method is sufficient to ensure nothing bad happens. But there are things you can do to help. One of…
(This is a sponsored article.) Color has the potential to make or break product. Today you’ll learn how to use gradients for a website in Adobe XD through a very useful tutorial. In the last Adobe XD release, radial gradients were added so that designers can easily create unique color effects by simulating a light…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Will AMP improve your rankings? How to set up an AMP test Jan 24, 2018 by Stephanie LeVonne Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how…
Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a ranking factor, many have speculated that they may soon become one. AMP pages are built for speed — so when you consider Google’s recent announcement that page speed will become a mobile ranking factor later this year, right around the same time…
In this series, I want to introduce you to GraphQL. By the end, you should understand not just what it is but also its origins, its drawbacks and the basics of how to work with it. In this first article, rather than jumping into the implementation, I want to go over how and why we…
While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction to your brand — and we all know how important first impressions are! Additionally, you need your ad to accomplish certain things. You want to grab attention, communicate your…
We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of your year. I’d like to help you start 2018 off with a bang by earning three simple wins that will set the stage for further success and growth, not just for…
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to…
In order to encourage web professionals to consider some of the key points of their working lives in this still nascent industry, we asked folks on Twitter and Facebook to share their best work-life balance tips that worked really well for them. We received lots of responses: most very sensible, many very insightful, some quite…
