Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Facebook owns the top mobile app in 10 out of 13 countries measured Mar 12, 2018 by Greg Sterling Report from comScore examines key trends, shows mobile dominates user engagement…
Over the last few years, I ran several usability studies with participants with various disabilities. I thought it would help others if I shared some of my experiences. In this article, I provide lessons learned or tips to consider in planning and executing usability testing with participants with disabilities. The lessons learned are divided into…
The fallout from reports of ad fraud continues for Newsweek Media Group as ad tech vendors say they have stopped selling NMG inventory through their exchanges and networks. AppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties. Third-party measurement and authentication company…
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How…
Snapchat’s latest feature is giving users — along with influencers and brands — a new way to build on their follower numbers by adding the ability to tag another user in a Story. TechCrunch covered the new feature yesterday, reporting that users can now tag someone in a Story by adding another user’s handle when…
Before I graduated from the Art Center College of Design, Lynda Weinman was my teacher for web design. Yes, THAT Lynda — who created Lynda.com and sold it for $1.5 billion to LinkedIn (just to give you some perspective on where I’m coming from). Back then, I was fortunate enough to be around creative geniuses…
As technologies change and design techniques evolve, it’s inevitable that we’d experience massive growth in terms of design quality. There are similar parallels we can see within video game design as well. For instance: This was CERN, the very first website back in 1991. Just some basic HTML and ample white space: The very first…
After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Amazon dominates the competitive search landscape Mar 8, 2018 by Digital Marketing Depot Analysis of consumer electronics and department store retail categories in the US and UK suggests that Amazon’s…
At some point in your career, most web designers and developers can relate to issues with scope creep, unexpected project delays, client relationships breaking down, and unpaid invoices. The good news is that there’s an insurance policy to help with these scenarios. In the UK, we call it “professional indemnity insurance.” Elsewhere, it can be…
