Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s…
Amazon has rolled out the ability for eligible advertisers to add their brand logo and customized the headline in Sponsored Display ads. The customized Sponsored Display units can run on product description pages, customer reviews, shopping results pages and under the Featured Offer. The ads render responsively to fit inventory units on the web, mobile…
Finish 2020 strong and head into the New Year primed for search marketing success: Attend SMX online, December 8-9, for actionable tactics to drive awareness, traffic, and ROI. Register by next Saturday, October 17, to lock in Super Early Bird rates and enjoy up to $200 off day-of prices! Here’s what you’ll get: Unbiased content…
Immersive experiences, especially those governed by mixed reality (XR), which encompasses both augmented and virtual reality, are quickly gaining new attention among developers and architects interested in reaching users and customers in novel ways. For many years, the lack of adoption of mixed reality experiences came down to hardware — too expensive and unwieldy —…
With digital transformation disrupting even the most traditional industries, creating an urgent need for technology and data to replace spreadsheets, paper catalogs, and face-to-face meetings, the need for sales and marketing alignment — around that technology and data — had never been more pressing. Based in the mid-west, but with clients around the country, Marge…
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By leveraging React-Apollo, this article focuses on how a file upload functionality can be added to a new or existing front-end application being powered by a GraphQL API. To achieve this, we would build this demo application which allows users to upload a profile image when creating an account alongside their preferred username. While we…
With organizations wrestling more and more with the abundance of data that marketing channels are yielding, it is no wonder that managers of martech stacks are weighing the pros and cons of customer data platforms. Generally, these platforms are designed to collect customer data from all sources, normalize that data and build unique unified profiles…
Every other day, one of your team members makes a case for switching from “chaotic” JavaScript to “sane” TypeScript. Maybe you rely on not-very-well-understood JavaScript libraries, or you have a large number of contributors, or the code base is difficult to maintain. The reasons are always similar, but so is the hesitance from the team….
In July the Wikimedia Foundation announced Abstract Wikipedia, an attempt to markup knowledge that is language-independent. In many respects, this is the culmination of decades of buildup, during which the dream of a Semantic Web has never quite taken off, but never quite disappeared either. As a matter of fact the Semantic Web is growing,…
