Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and reporting, so marketers can see what users are doing right before they take an action…
Building A Serverless Contact Form For Your Static Site Building A Serverless Contact Form For Your Static Site Brian Holt 2018-05-02T18:30:17+02:00 2018-05-02T11:41:39+00:00 Static site generators provide a fast and simple alternative to Content Management Systems (CMS) like WordPress. There’s no server or database setup, just a build process and simple HTML, CSS, and JavaScript. Unfortunately,…
Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing technology landscape grew a little denser. Nestled under the data management platform (DMP) category, and to the right of the increasingly hyped customer data platform (CDP) grouping, lies a new class of martech: identity. Click to enlarge…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mark Zuckerberg announces new ‘Clear History’ option & more at Facebook’s F8 Conference May 1, 2018 by Amy Gesenhues “This is the kind of control that we think people should have,”…
A Guide To The State Of Print Stylesheets In 2018 A Guide To The State Of Print Stylesheets In 2018 Rachel Andrew 2018-05-01T14:00:19+02:00 2018-05-01T12:16:39+00:00 Today, I’d like to return to a subject that has already been covered in Smashing Magazine in the past — the topic of the print stylesheet. In this case, I am…
Twitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media organizations, including NBCUniversal, Ellen Digital Studios, ESPN, Viacom, MLB, and multiple gaming companies. The social media platform is also developing eight new pilot series via Niche, Twitter’s creator network, and pairing them…
With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, let’s be honest with ourselves. Mistakes were made in the first decade of the programmatic revolution. Don’t get me wrong — I’m an…
Embarking On New Adventures: Inspiring Desktop Wallpapers For May 2018 Embarking On New Adventures: Inspiring Desktop Wallpapers For May 2018 Cosima Mielke 2018-04-30T13:15:44+02:00 2018-04-30T11:24:36+00:00 Sometimes it doesn’t take a lot to get inspired. A short ride with your bike, a coffee break with a friend, or listening to your favorite song might be just what…
Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography. Competitive intelligence. Data surrounds you. But here’s the rub: If every data point doesn’t track to a business…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Sprinklr adds AI to its customer experience platform Apr 27, 2018 by Barry Levine Built around social media, the company is launching its new Intuition to initially categorize and route social…
