In under a decade, we’ve seen the martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of this year. In this next phase of martech’s evolution, we’ll see a much-needed consolidation. It’s already happening, not only through mergers and acquisitions, but also as brands begin to realize the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: 74% still use Facebook daily, but 44% recently changed privacy settings May 7, 2018 by Greg Sterling Roughly 50 percent believe they have “some control” over who gets to see…
New CSS Features That Are Changing Web Design New CSS Features That Are Changing Web Design Zell Liew 2018-05-07T12:30:10+02:00 2018-05-07T12:19:04+00:00 There was a time when web design got monotonous. Designers and developers built the same kinds of websites over and over again, so much so that we were mocked by people in our own industry…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Using machine learning to get more value out of your Facebook campaigns May 4, 2018 by Laura Collins Contributor Laura Collins explains how to securely get the most out of Facebook’s…
If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount of data about its users. Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being shared. A handful of large brands such as Mozilla…
FAST UX Research: An Easier Way To Engage Stakeholders And Speed Up The Research Process FAST UX Research: An Easier Way To Engage Stakeholders And Speed Up The Research Process Zoe Dimov 2018-05-04T14:00:27+02:00 2018-05-04T12:44:14+00:00 Today, UX research has earned wide recognition as an essential part of product and service design. However, UX professionals still seem…
One of the most amazing things about the Account-Based Marketing (ABM) revolution is that it’s really, finally, bringing sales and marketing teams together. That’s because ABM focuses both teams on exactly the same objective: improved sales results from a defined set of accounts. And while ABM can benefit from many of the tools in your…
Facebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be rolling out in the coming weeks. “As more publishers and creators are sharing longer videos on our platform, it’s becoming increasingly important to better understand audience retention,” writes Facebook on its Media…
Using Low Vision As My Tool To Help Me Teach WordPress Using Low Vision As My Tool To Help Me Teach WordPress Bud Kraus 2018-05-03T14:00:32+02:00 2018-05-03T12:08:54+00:00 When I say that I see things in a different way, I’m not kidding. It’s literally true. For almost 30 years, I’ve lived my life with macular degeneration, a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook unveils new analytics features, including a tool to track the omnichannel journey May 2, 2018 by Robin Kurzer The social media company made this announcement — and many others —…
