Facebook’s legal struggles continue. As we discussed yesterday, the company faces (and disputes) new allegations that it previously shared user data with smartphone device makers without consent. It was also sued today by Washington state for failing to comply with campaign finance laws. Google was also named in the complaint. Both companies are charged by…
Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now…
Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer conference, on Monday. Apple is taking aim at Facebook’s Like buttons, Disqus comments widgets and other third-party APIs that can be used for data collection, tracking and ad targeting. Last year, Apple shrugged at industry pushback…
The Ethics Of Persuasion The Ethics Of Persuasion Lyndon Cerejo 2018-06-05T13:30:24+02:00 2018-06-05T12:03:38+00:00 (This article is kindly sponsored by Adobe.) A few months ago, the world was shocked to learn that Cambridge Analytica had improperly used data from a harmless looking personality quiz on Facebook to profile and target the wider audience on the platform with…
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts as we yell our grocery…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook ends Trending section & removes all products that integrated with the Trends API Jun 1, 2018 by Amy Gesenhues Facebook reports Trending news links accounted for less than 1.5 percent…
Facebook is removing its Trending news topic section starting next week, along with products and third-party integrations that rely on the Trends API. According to Facebook’s research, people found it to be less useful over time — and the company said that content in the Trending topics section accounted for fewer than 1.5 percent of…
A Reference Guide For Typography In Mobile Web Design A Reference Guide For Typography In Mobile Web Design Suzanna Scacca 2018-06-01T13:17:42+02:00 2018-06-01T11:47:07+00:00 With mobile taking a front seat in search, it’s important that websites are designed in a way that prioritize the best experience possible for their users. While Google has brought attention to elements…
Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm. Meeker also cites data that the average selling price of smartphones…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to forecast the revenue opportunity for the coveted ‘position 0′ May 31, 2018 by Karen Bone Everyone wants to command that coveted ‘position 0′ for regular and voice-based search, but…
