A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena…
Don’t Use The Placeholder Attribute Don’t Use The Placeholder Attribute Eric Bailey 2018-06-20T13:45:26+02:00 2018-06-20T11:53:57+00:00 Introduced as part of the HTML5 specification, the placeholder attribute “represents a short hint (a word or short phrase) intended to aid the user with data entry when the control has no value. A hint could be a sample value or…
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your marketing team up for success is tougher than ever. One reason is that,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook opens up Watch to creators & adds video features to take on YouTube Jun 19, 2018 by Amy Gesenhues Aiming to design a more YouTube-like landscape for creators, Facebook is…
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it…
Unilever isn’t going to take it anymore. With increased calls for transparency in all aspects of marketing, the mega consumer packaged goods (CPG) company said Monday that it will no longer work with social media influencers who buy followers. Unilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at…
BEM For Beginners: Why You Need BEM BEM For Beginners: Why You Need BEM Inna Belaya 2018-06-18T14:00:51+02:00 2018-06-18T12:29:56+00:00 BEM makes your code scalable and reusable, thus increasing productivity and facilitating teamwork. Even if you are the only member of the team, BEM can be useful for you. Nevertheless, many developers believe that such a system…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The five facets of media Jun 15, 2018 by Peter Minnium A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of…
I recently overheard a conversation amongst a group of interns tasked with mapping the new media landscape: “Uber is clearly a medium, not a service!” argued one eager participant. “It’s a platform that mediates interactions between users; if Facebook and Google are media companies, then so is Uber!” When I started in the advertising industry,…
Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide creative elements for ad campaigns. The “Creative PMPs” include Popular Pays, QuickFrame, Shutterstock Custom, Social Native, Vidmob, Vidsy and The Online Studio. All seven platforms have built Pinterest APIs that will allow advertisers to leverage…
