Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Content optimization vs. SEO — What’s the difference? Jun 25, 2018 by Digital Marketing Depot Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words…
Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword. Think “content strategy” rather than “keyword density.” Avoid…
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s latest data faux pas: app analytics reports are sent to the wrong peopleJun 22, 2018 by Amy Gesenhues Facebook confirms it sent app performance data to people outside of the…
Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself. For companies looking to push their way to the top, or stay there, it can be tempting to minimize the chaos of Amazon by…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors Jun 21, 2018 by Amy Gesenhues The company announced a number of new initiatives…
Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company announced a number of new initiatives to reduce activity by bad actors on the site, from expanding its fact-checking operations to more countries to using machine learning to find foreign Pages that share…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 2018 paid search benchmark report from Adthena — How do you compare? Jun 20, 2018 by Digital Marketing Depot A challenge in the search industry is that typically advertisers only have…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 2018 paid search benchmark report from Adthena — How do you compare? Jun 20, 2018 by Digital Marketing Depot A challenge in the search industry is that typically advertisers only have…
A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena…
