Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Crowdsourcing your inventory: Outsource product and empower customers Jul 2, 2018 by Rohit Gupta Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping…
As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices, including fully customizable products that can be ordered on a whim. Today’s consumers have become accustomed to increasingly accurate recommendations as they shop, and tomorrow’s consumers will expect increasing levels of personalization and customization for the products they buy….
Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in the market for your product or service. With your choice of keywords and URLs, Google…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is YouTube serving up more pre-roll & mid-roll video ads? Jun 29, 2018 by Amy Gesenhues SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute…
Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google Marketing Platform and Google Ad Manager — the company is consolidating and updating its marketing partner program as well. Google Marketing Platform combines the DoubleClick advertising products and the Google Analytics 360 Suite into one…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Here’s your exclusive sneak peek at the MarTech agenda Jun 28, 2018 by Marketing Land Your success as a marketing technologist requires that you live and breathe at the intersection of…
Earlier this year, Twitter CEO Jack Dorsey, along with three other executives who head up the company’s product and security teams, hosted a 45-minute live Q&A with users. During the livestream, Dorsey said Twitter’s primary goal was improving the health of the platform. According to Twitter’s latest transparency numbers, the work they’ve put toward security…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Supreme Court reversal on state sales tax deals major blow to e-commerce businesses Jun 27, 2018 by Robin Kurzer With its decision on South Dakota v. Wayfair, the court paved the…
Facebook is now allowing ads promoting cryptocurrency and related products, reversing a decision it made in January to prohibit such ads. Earlier this year, the site had banned ads for binary options, initial coin offerings and cryptocurrency — financial products it associated with “misleading or deceptive promotional practices.” As of today, Facebook has reversed its…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile is taking over the customer journey Jun 26, 2018 by Brian Solis Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or…
