Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: After purging locked accounts from follower lists, Twitter’s own account takes the biggest hit Jul 17, 2018 by Amy Gesenhues Most accounts with significant follower numbers lost less than 3%…
Last week, Twitter made a grand gesture to show its commitment to improving the health of its platform by removing locked accounts from follower lists. The purge began toward the end of last week, resulting in many Twitter users with significant follower numbers losing, on average, 2 to 3 percent of their followers. Socialbakers tracked…
So You Want to Persuade Users? Make Things Simple! So You Want to Persuade Users? Make Things Simple! Lyndon Cerejo 2018-07-17T16:15:38+02:00 2018-07-18T12:26:39+00:00 (This article is kindly sponsored by Adobe.) The persuasive design toolbox is filled with powerful tools based on psychology. These tools range from Cialdini’s set of six principles of persuasion to ten times…
Jeramey Lende / Shutterstock.com It looks like this year’s Prime Day will now be known as The Great Amazon Prime Day Crash of 2018. Not long after the e-commerce site kicked off its day of deals at 3:00 p.m. ET, the site began crashing. Many who went to the main Prime Day homepage saw, instead,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Activating B2B influencers across earned, owned, shared & paid media Jul 16, 2018 by Michael Brito There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito…
The Holy Grail Of Reusable Components: Custom Elements, Shadow DOM, And NPM The Holy Grail Of Reusable Components: Custom Elements, Shadow DOM, And NPM Oliver Williams 2018-07-16T13:30:58+02:00 2018-07-16T11:42:50+00:00 For even the simplest of components, the cost in human-labour may have been significant. UX teams do usability testing. An array of stakeholders have to sign off…
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to use and determine how they can best identify…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Improving the customer experience means getting search right Jul 13, 2018 by Jim Yu As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform….
The role of search is expanding and diversifying at an accelerating pace. In the age of assistance, search is everywhere and embedded within a range of home devices and smartphones. You can search from more places than ever before, through voice, image or text. A report by Brightedge (my company) reveals that 57 percent of…
Monthly Web Development Update 7/2018: Practical Accessibility, Design Mistakes, And Feature Control Monthly Web Development Update 7/2018: Practical Accessibility, Design Mistakes, And Feature Control Anselm Hannemann 2018-07-13T14:20:17+02:00 2018-07-13T12:33:42+00:00 The web continues to amaze me. With all its variety and different changes to the platform, it’s hard to see a straight pattern — if there even…
