Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech Sep 7, 2018 by Robin Kurzer Agencies are shifting from traditional AOR relationships with a substantial retainer…
YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects. First launched in June 2015, the video creation service offered by YouTube was expanded to more than 170 US cities in March of this year. Through the Director onsite program, companies that committed to…
Getting Started With Machine Learning Getting Started With Machine Learning Alvin Wan 2018-09-07T14:00:26+02:00 2018-09-07T12:13:16+00:00 The goal of machine learning is to find patterns in data and use those patterns to make predictions. It can also give us a framework to discuss machine learning problems and solutions — as you’ll see in this article. First, we…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Virtual reality enters its ‘trough of despair’ as shipments decline Sep 6, 2018 by Greg Sterling It wouldn’t be fair to say “VR is dead,” but from a consumer electronics perspective…
Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent a day! That number is slightly smaller for consumers, but when you take into account that most consumers juggle a work email address along with their personal address(es), you start to get…
Designing A Textbox, Unabridged Designing A Textbox, Unabridged Shane Hudson 2018-09-06T13:30:16+02:00 2018-09-06T11:42:22+00:00 Ever spent an hour (or even a day) working on something just to throw the whole lot away and redo it in five minutes? That isn’t just a beginner’s code mistake; it is a real-world situation that you can easily find yourself in…
Facebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The new Flight Ads allow airlines to target their ads based on a user’s visits to flight-related Facebook Pages, websites and apps outside of the advertiser’s web properties and Facebook Page. Formerly called dynamic ads…
Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising. The brand states that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon and programmatic solution Amazon Advertising Platform (AAP) are all retiring. The move is welcome…
Preparing Your App For iOS 12 Notifications Preparing Your App For iOS 12 Notifications Kaya Thomas 2018-09-05T13:30:35+02:00 2018-09-05T11:52:50+00:00 In 2016, Apple announced a new extension that will allow developers to better customize their push and local notifications called the UNNotificationContentExtension. The extension gets triggered when a user long presses or 3D touches on a notification…
Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist Colin Kaepernick is one of the stupidest marketing decisions ever. Is Nike crazy — or crazy like a fox? Given the protests and counter-protests that have surrounded other brands taking political or value-based stands since the…
