Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for the real-world”), it can identify audiences, provide operational and competitive insights and identify which campaigns and channels have driven actual store visits and even sales. But it can also be inaccurate and, as with programmatic, it’s…
Smashing Book 6 Is Here: New Frontiers In Web Design Smashing Book 6 Is Here: New Frontiers In Web Design Vitaly Friedman 2018-09-13T13:25:00+02:00 2018-09-13T12:25:49+00:00 Imagine you were living in a perfect world. A world where everybody has fast, stable and unthrottled connections, reliable and powerful devices, exquisite screens, and capable, resilient browsers. The screens are…
Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as no surprise to anyone watching or involved in the space. Increasingly, consumers have been opting for digital convenience from the beauty and personal products category. As new models disrupt the space, from subscribe and…
In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement ABM see improved annual revenue per account. But despite its promise, less than half (38 percent) of the 250 US businesses surveyed for Dun & Bradstreet’s Sixth…
The Importance Of Manual Accessibility Testing The Importance Of Manual Accessibility Testing Eric Bailey 2018-09-12T13:30:55+02:00 2018-09-12T13:15:05+00:00 Earlier this year, a man drove his car into a lake after following directions from a smartphone app that helps drivers navigate by issuing turn-by-turn directions. Unfortunately, the app’s programming did not include instructions to avoid roads that turn…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up Sep 11, 2018 by Amy Gesenhues Dynamic ads are getting customizable overlays and Facebook’s recently introduced video creation kit will include…
After a dozen or so consumer surveys about smart speakers in the past year, we’re getting a good sense of how they’re being used. The latest of these, out yesterday, is from Adobe. And it supports the narrative that smart speakers are an important, emerging commerce channel. Adobe surveyed 1,000 US consumers, both owners and…
Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients. According to social media marketing consultant Matt Navarra, who shared a notice Facebook sent to its Marketing Partner network,…
Introduction To Animation And The iMessage App Store With Shruggie Introduction To Animation And The iMessage App Store With Shruggie Simon Schmid 2018-09-10T14:45:42+02:00 2018-09-11T07:07:33+00:00 When the App Store for iMessage in late 2016 went live, I released Kaomotion, a sticker app with animated kaomoji inside. Ever since the release of this app, I wanted to…
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the giant to nab big market share. Today, Google remains the undisputed king of search, yet…
