Form Design Patterns Book Excerpt: A Registration Form Form Design Patterns Book Excerpt: A Registration Form Adam Silver 2018-10-10T12:25:00+02:00 2018-10-10T12:07:58+00:00 Let’s start with a registration form. Most companies want long-term relationships with their users. To do that they need users to sign up. And to do that, they need to give users value in return….
Earlier today Google filed an appeal of the European Commission’s (EC’s) record €4.3 billion (roughly $5 billion) antitrust fine. The fine was imposed in July because of Google Play app pre-install requirements. Claim is that Google tying apps to Android. The EC saw the practice of requiring handset makers to pre-install certain Google apps as…
Graphic by Digital Element. (Click to enlarge.) Location data is most useful when it can tell advertisers the proximity of physical locations to potential customers. To better accomplish that task, geo-location data provider Digital Element is out with its new NetAcuity Point of Interest (POI) database. The Atlanta-based company says this is the first such…
According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018. Video will represent more than half of ad revenues for Twitter and Snapchat and 30 percent of total revenue for Facebook according to the forecast. The…
Practical Suggestions To Improve Usability Of Landing Pages With Animation From Slides Practical Suggestions To Improve Usability Of Landing Pages With Animation From Slides Nick Babich 2018-10-09T14:00:09+02:00 2018-10-09T12:28:41+00:00 (This is a sponsored post.) For a long time, UI animation was an afterthought for designers. Even today, many designers think of animation as something that brings…
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is straightforward: Focus the bulk of your energy…
Getting Started With Gutenberg By Creating Your Own Block Getting Started With Gutenberg By Creating Your Own Block Muhammad Muhsin 2018-10-08T13:50:00+02:00 2018-10-09T12:28:41+00:00 WordPress is the most popular Content Management System (CMS) by far —powering more than 30% of the web. It has undergone a huge metamorphosis during its 15 years of existence. Its latest addition…
The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that integrates social media listening and research about markets, brands and consumers. That’s according to Brandwatch CEO and co-founder Giles Palmer. He acknowledged that both companies have essentially “solved the same problem” of helping brands…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook is giving more Instagram developers access to AR camera features Oct 5, 2018 by Amy Gesenhues Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from…
SmashingConf Toronto Videos SmashingConf Toronto Videos The Smashing Editorial 2018-10-05T18:00:35+02:00 2018-10-05T18:29:59+00:00 This year, many of your favorite speakers were featured at our conference in Toronto, however, things were quite different this time. The speakers had been asked to present without slides. Yep, and it was brilliant! In this pairing of videos from SmashingConf Toronto, discover…
