In April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. In April of last year, it bought ad verification and measurement service Moat. On Tuesday, Oracle Data Cloud announced Pre-Bid by Moat, which assesses inventory for viewability and invalid traffic before an ad is programmatically bid. The new solution will be made…
How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview Alvin Wan 2018-11-06T23:50:16+01:00 2018-11-07T10:45:16+00:00 Virtual reality (VR) is an experience based in a computer-generated environment; a number of different VR products make headlines and its applications range far and wide: for…
The Value Of Storyboarding For Product Design The Value Of Storyboarding For Product Design Joshua Bumcrot 2018-11-06T14:15:20+01:00 2018-11-07T10:45:16+00:00 When you think of the word “storyboarding,” you probably think about film, media, and video creation. Historically, this is what storyboards have been used for, but who says we can’t use them for product development as well?…
Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean it! In this article, I’ll talk about some of my likes, dislikes and general experiences with the new interface. Here are some initial comments…
It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study that seeks to quantify the monetary impact of a decline in trust — and it’s in the billions. Loss of trust = loss of revenue. The company…
Improve Animated GIF Performance With HTML5 video Improve Animated GIF Performance With HTML5 video Ayo Isaiah 2018-11-05T14:30:14+01:00 2018-11-06T12:34:07+00:00 Animated GIFs have a lot going for them; they’re easy to make and work well enough in literally all browsers. But the GIF format was not originally intended for animation. The original design of the GIF format…
Heading into the holiday shopping season, Jet.com has launched dedicated brand “stores” for Nike and Bonobos on its site. Why you should care This fall, Walmart-owned Jet.com launched a website update aimed at catering to the urban shoppers it says make up the bulk of its customer base. As part of this effort, the company…
Screenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented reality (AR) game for moviegoers, part of a series of theater-based AR experiences it began about six months ago. On Friday, the company is releasing what it says is the first movie theater AR game…
SmashingConf New York 2018: That’s What It Was Like SmashingConf New York 2018: That’s What It Was Like Bruce Lawson 2018-11-02T14:00:00+02:00 2018-11-02T11:37:08+00:00 As you may know, Smashing Magazine runs a conference — four a year, in fact. Last week saw me, Vitaly, Amanda and Mariona from the Smashing Team in New York, joined by our…
The holiday preparation is starting earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has begun to take liberties with rewriting the calendar year. The season represents a revenue goal line—make it or break it—for some businesses. That’s due to the recent, quiet rise of…
