Adobe is fine-tuning its data management platform (DMP) Audience Manager on Monday with two new features. Trait Exclusion. One is the ability to subtract a common trait when creating a lookalike user model. Lookalike models are often developed from the attributes of a group of users a brand wants to find more of. A model…
Bombora provides B2B marketers with data about which companies are ready to buy their products. They develop those insights by tracking the content interests of personnel at the target companies, such as when they download a white paper on servers and then visit a web page about servers. On Monday, the New York City-based firm…
Web Design And Development Advent Roundup For 2018 Web Design And Development Advent Roundup For 2018 Rachel Andrew 2018-12-03T16:30:30+02:00 2018-12-04T08:11:09+00:00 In the run-up to Christmas, there is a tradition across the web design and development community to produce advent calendars, typically with a new article or resource for each day of December. In this article,…
In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web site ad inventory. On Friday, the Tech Lab released a beta of its Authorized Sellers for Apps (app-ads.txt) specification, based on feedback to the mobile spec unveiled last summer. The newest spec will…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook confirms searches performed off the platform do not influence Facebook search resultsNov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works. Feds take down…
It’s Beginning To Look A Lot Like… December (2018 Wallpapers Edition) It’s Beginning To Look A Lot Like… December (2018 Wallpapers Edition) Cosima Mielke 2018-11-30T09:01:00+01:00 2018-11-30T08:19:34+00:00 What are you looking forward to in December? Spending time with family and friends during the holidays, watching the birds gather in your snowy backyard, or celebrating “Bathtub Party…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Move over, Prime Day. Amazon’s Cyber Monday takes the crown.Nov 29, 2018 by Barry Levine This year’s Cyber Monday was the online retailer’s biggest day of sales, ever. YouTube launches Stories…
Amazon’s inventory of superlatives may be running low. The online retail giant had its single biggest day of sales ever on Cyber Monday, according to Adobe Analytics, based on the number of products sold globally. This beats its Prime Day in July — which had previously been Amazon’s biggest sales day. Why you should care…
Strategies For Headless Projects With Structured Content Management Systems Strategies For Headless Projects With Structured Content Management Systems Knut Melvær 2018-11-29T13:35:41+01:00 2018-11-30T08:19:34+00:00 This is the guide I wish I had the last couple of years when running projects with headless Content Management Systems (CMSs). I’ve been a developer, a user-experience and technology consultant, a project…
A Complete Guide To Routing In Angular A Complete Guide To Routing In Angular Ahmed Bouchefra 2018-11-28T15:00:49+01:00 2018-11-29T12:27:02+00:00 In case you’re still not quite familiar with Angular 7, I’d like to bring you closer to everything this impressive front-end framework has to offer. I’ll walk you through an Angular demo app that shows different concepts…
