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    Repair your reputation: Displace mugshots with your family photo album

    Posted on 7th December 2018Digital Marketing

    A close friend in online marketing approached me for advice because their son had been arrested for possession of marijuana and mugshots had begun ranking for his name in search engines. When arrest photos like this appear online, they can be fixed relatively easily, as online reputation management issues go. Read on, and I’ll explain….

    What Can Be Learned From The Gutenberg Accessibility Situation?

    Posted on 7th December 2018Web Design
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    What Can Be Learned From The Gutenberg Accessibility Situation? What Can Be Learned From The Gutenberg Accessibility Situation? Andy Bell 2018-12-07T11:30:08+01:00 2018-12-07T10:36:51+00:00 So far, Gutenberg has had a very mixed reception from the WordPress community and that reception has become increasingly negative since a hard deadline was set for the 5.0 release, even though many…

    Firefly adds mobile device-like targeting to ads on car rooftops

    Posted on 7th December 2018Digital Marketing
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    A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to digital-out-of-home (DOOH) signs. ‘Situationally aware’ outdoor mobile signs. Firefly has installed digital signs atop hundreds of taxis and other rent-on-demand vehicles like Lyft or Uber during its months-long beta phase in Los Angeles and San Francisco….

    Elements To Ditch Or Repurpose On Mobile

    Posted on 7th December 2018Web Design
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    Elements To Ditch Or Repurpose On Mobile Elements To Ditch Or Repurpose On Mobile Suzanne Scacca 2018-12-06T14:00:02+01:00 2018-12-07T10:36:51+00:00 With the end of the year quickly approaching, everyone is chiming in with predictions for 2019 web design trends. For the most part, I think these predictions look quite similar to the ones made for 2018 —…

    What Is The Role Of Creativity In UX Design?

    Posted on 6th December 2018Web Design

    What Is The Role Of Creativity In UX Design? What Is The Role Of Creativity In UX Design? Susan Weinschenk 2018-12-06T10:00:41+01:00 2018-12-06T09:34:49+00:00 (This article is kindly sponsored by Adobe.) You are working on a project for your client, designing the interface for a new application. There have been lots of meetings about the new product,…

    Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments

    Posted on 6th December 2018Digital Marketing

    Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing nearly 30 percent of the online sales market for the day. Not only was it a big day for sales, but Amazon also saw its biggest single day of ad investments on Cyber Monday,…

    Marketing Day: Chrome ad blocker, Facebook Stories for Groups, Nike’s Colin Kaepernick ad

    Posted on 6th December 2018Digital Marketing
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    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google now allows its Chrome browser to remove all ads from ‘abusive’ sites Dec 5, 2018 by Barry Levine Announced last month, the capabilities of the now-released Version 71 could become…

    Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour

    Posted on 5th December 2018Digital Marketing

    Two weeks after Nike’s campaign featuring Colin Kaepernick debuted, the company’s online sales had risen a whopping 31 percent and its stock had climbed more than 6 percent to an all-time high. With Kaepernick, Nike clearly tapped into something powerful—but it didn’t come without risk. Immediately after the ad debuted, it was widely reported that…

    The growing force of women in tech

    Posted on 5th December 2018Digital Marketing
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    While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the…

    Caching Smartly In The Age Of Gutenberg

    Posted on 5th December 2018Web Design

    Caching Smartly In The Age Of Gutenberg Caching Smartly In The Age Of Gutenberg Leonardo Losoviz 2018-12-05T13:00:15+01:00 2018-12-05T12:32:20+00:00 Caching is needed for speeding up a site: instead of having the server dynamically create the HTML output for each request, it can create the HTML only after it is requested the first time, cache it, and…

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