To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its mishandling of user data and unsecured platforms. This month, the New York Times reported it gave Apple, Microsoft, Amazon and other companies “far greater” access to user data than what…
It’s difficult not to be awed by the LUMAscape, both in its growth rate and in the level of innovation that it represents. Consider this: in 2011, there were only 150 unique companies on the LUMAscape, in 2018 there are 7,000. And it’s not merely a matter of vendors throwing their hats into the ring…
Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out unreliable, inaccurate or fraudulent location data from the bidstream. Location data often unreliable. Mobile ad exchange bid requests including location are often significantly more valuable than those without. That results in a lot of questionable location…
What We Wished For What We Wished For Mat Marquis 2018-12-24T14:30:46+01:00 2018-12-25T06:51:38+00:00 I think we’re headed for trouble, though I can’t say for sure. Trouble — trouble I know. The on-ramp to it, though; I’ve only heard about that. I’ve only been doing this for ten years. I missed all the lead-up the last time…
The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see higher retail foot traffic than Black Friday, according to location intelligence firm, Cuebiq. By the same token, online revenues are soaring and will continue to set records this year according to Adobe Analytics, which…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Initiative CEO calls out Facebook, says he’s advising clients to pull adsDec 21, 2018 by Amy Gesenhues Mat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over…
Mat Baxter, CEO of the ad agency Initiative, used his LinkedIn profile on Wednesday to criticize Facebook over its latest user data scandal. Baxter called Facebook’s behavior “egregious” and said he was advising clients to stay off the platform. In all of Facebook’s user data privacy and security issues this year, the CEO is one…
Generic First CSS: New Thinking On Mobile First Generic First CSS: New Thinking On Mobile First Alastair Hodgson 2018-12-21T14:45:16+01:00 2018-12-21T16:34:19+00:00 I think it’s safe to say that Ethan Marcotte’s Responsive Web Design was a welcome revelation for web developers the world over. It triggered a whole new wave of design thinking and wonderful new front-end…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 inspiring email templates Dec 20, 2018 by Digital Marketing Depot Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how…
Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to both campaigns and 1-to-1 communications, email is a main vehicle for sharing content, product information, and education with your customers. While there are a lot…
