Author Archives:
How To Learn CSS How To Learn CSS Rachel Andrew 2019-01-02T14:00:30+02:00 2019-01-03T11:52:05+00:00 I get a lot of people asking me to recommend to them tutorials on various parts of CSS, or asking how to learn CSS. I also see a lot of people who are confused about bits of CSS, in part because of outdated…
2018: A Smashing Year In Review 2018: A Smashing Year In Review Rachel Andrew 2018-12-31T14:00:30+01:00 2019-01-01T10:36:47+00:00 As we come to the end of 2018, I spoke to some of the Smashing team, to get some thoughts on what the past year has been like for Smashing Magazine. We’re a small and fully remote team, communicating…
New Year, New Beginnings (January 2019 Wallpapers Edition) New Year, New Beginnings (January 2019 Wallpapers Edition) Cosima Mielke 2018-12-31T13:30:00+01:00 2018-12-31T12:30:27+00:00 Maybe you’ve already started into the new year when you read this, maybe you’re still waiting for the big countdown to begin. No matter what: Let’s welcome 2019 with a fresh wallpaper! To give you…
AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the perfect music to put me in a writing…
Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and deliver on these shifting expectations. Just because marketers know where their audience has been online, doesn’t mean they understand what consumers…
Will PWAs Replace Native Mobile Apps? Will PWAs Replace Native Mobile Apps? Suzanne Scacca 2018-12-28T12:30:52+01:00 2018-12-28T11:38:39+00:00 A developer friend of mine has decided to build a progressive web app for his new company. When I asked why he opted for a PWA instead of a native app, he said: “Because the PWA is the future…
Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. But just as marketers can craft messaging for one-to-one communications, publishers can customize their content to win over new readers and keep…
Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers measure and reports on performance fake. The anger is real. Zucker-Scharff’s comments touched a nerve in the adtech community, with his initial tweet racking up more than 6,000…
Common CSS Issues For Front-End Projects Common CSS Issues For Front-End Projects Ahmad Shadeed 2018-12-27T13:30:11+01:00 2018-12-27T12:44:54+00:00 When implementing a user interface in a browser, it’s good to minimize those differences and issues wherever you can, so that the UI is predictable. Keeping track of all of those differences is hard, so I’ve put together a…
Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent quarter-over-quarter and CPMs down 19 percent, according to AdStage’s Paid Media Benchmark report for the third quarter of 2018. While CPCs and CPMs dropped, Instagram’s click-through rate (CTR)…