In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and since machine learning can find patterns in all that data, the idea is that MTA can determine the incremental impact of each ad, keyword phrase, video or downloaded white paper that led…
How Web Designers Can Contribute To Mobile-First Marketing How Web Designers Can Contribute To Mobile-First Marketing Suzanne Scacca 2019-01-24T22:30:22+01:00 2019-01-25T11:56:24+00:00 I recently wrote about why we should be working on retiring unnecessary design elements instead of adding more stuff to websites in this mobile-first world. And it got me thinking: What about marketing? Is there…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce Marketing Cloud launches new analytics tools powered by Datorama Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered…
Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all powered by Datorama. They mark the first new Datorama solutions since Salesforce acquired the marketing intelligence and analytics platform in July 2018. Datorama is now part of Salesforce Marketing Cloud. The Datorama Marketing Cloud connectors. Marketers will…
Table Design Patterns On The Web Table Design Patterns On The Web Huijing Chen 2019-01-24T13:30:57+01:00 2019-01-24T12:32:19+00:00 Tables are a design pattern for displaying large amounts of data in rows and columns, making them efficient for doing comparative analysis on categorical objects. Tables have been used for this purpose as early as the 2nd century and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: BI provider Qlik buys Crunch Data and its bot Jan 23, 2019 by Barry Levine This is the latest effort by an analytics platform to offer natural language text or voice…
Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million fine for not prominently displaying required information and obtaining adequate consent for ad targeting. The fine is substantial, but won’t make a dent to the multi-billion dollar company. CNIL, France’s regulatory authority, justified the…
Designing Emotional Interfaces Of The Future Designing Emotional Interfaces Of The Future Gleb Kuznetsov 2019-01-23T13:00:12+01:00 2019-01-24T12:32:19+00:00 Emotions play a vital role in our decision-making process. One second of emotion can change the whole reality for people engaging with a product. Humans are an emotionally driven species; we choose certain products not because of what makes…
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a…
From Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s increasingly dense Marketing Technology Landscape — is now transitioning into its second phase. That’s the key thrust of a new post by Scott Brinker, “3 trends driving the Second Golden Age of MarTech.” Brinker…
