You may know Tom Fishburne, a.k.a. the Marketoonist, who keeps us in stitches with his humorous takes on serious marketing, customer experience, and technology issues. Tom will once again be keynoting at The MarTech® Conference in San Jose April 3-5. I’m really looking forward to his new presentation, Look! Squirrel! Beyond the Shiny New Thing…
Improving WordPress Code With Modern PHP Improving WordPress Code With Modern PHP Leonardo Losoviz 2019-02-22T13:00:38+01:00 2019-02-22T12:20:23+00:00 WordPress was born fifteen years ago, and because it has historically preserved backwards compatibility, newer versions of its code couldn’t make full use of the latest capabilities offered by the newer versions of PHP. While the latest version of…
A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of contextual conversational ads. Eyelevel.ai’s platform is compatible with Facebook Messenger, other messaging apps like Line and Telegram, SMS, mobile web and Android/iOS apps. In a typical use case, the user is interacting with a…
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it…
Including Animation In Your Design System Including Animation In Your Design System Val Head 2019-02-21T13:00:24+01:00 2019-02-21T12:24:50+00:00 (This article is sponsored by Adobe.) Design systems come in all shapes and sizes, but as Sparkbox’s design system survey noted, not all of them include guidelines for animation. Sure, some teams may have decided that motion wasn’t something…
Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free, registration required], the first such report from social listening platform Talkwalker, queried more than 800 marketing, PR and other digital professionals worldwide through an online form. It showed influencer marketing has a growing fan…
Searching for new ways to inspire, unite, and train your team? Send them to Search Engine Land’s SMX® Advanced, June 3-5 in Seattle. For over a decade, search marketers have flocked to SMX Advanced for the most elite SEO and SEM tactics and invaluable community networking. Teams that attend reap tremendous benefits you just can’t…
Get Started With Node: An Introduction To APIs, HTTP And ES6+ JavaScript Get Started With Node: An Introduction To APIs, HTTP And ES6+ JavaScript Jamie Corkhill 2019-02-20T14:00:53+01:00 2019-02-21T12:24:50+00:00 You’ve probably heard of Node.js as being an “asynchronous JavaScript runtime built on Chrome’s V8 JavaScript engine”, and that it “uses an event-driven, non-blocking I/O model that…
A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle. The DrainerBot code appears to have been distributed via an infected SDK, which was integrated into hundreds of popular Android apps and games. Android operating systems have shown vulnerability to the actions of…
From Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a complete return-on-investment (ROI) by combining cross-channel attribution with cross-channel marketing spend. Since its founding in 2014, the San Francisco-based company has offered attribution and ROI, but in device-specific silos, beginning with its origins in mobile….
