Morning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make up their target audiences, the team at highly successful newsletter brand Morning Brew think they have found a better way. Target one persona … just one. “We picked a real human being, detailed…
Can You Make More Money With A Mobile App Or A PWA? Can You Make More Money With A Mobile App Or A PWA? Suzanne Scacca 2019-03-08T13:00:16+01:00 2019-03-08T12:43:42+00:00 Let’s be honest. The idea behind building mobile apps, websites or any other branded platforms online is to make money, right? Your clients have contacted you to…
For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put another way, 144 million people, or 20 million more people than just a year ago, have listened to a podcast. Frequency is on the rise, too. An estimated 90 million,…
When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72 percent of respondents indicated “neutral” when asked how they felt about automation. I was not all that surprised by this high number based on my own agency experience. Here’s why. 1. We’re losing sleep trying…
Biometrics And Neuro-Measurements For User Testing Biometrics And Neuro-Measurements For User Testing Susan Weinschenk 2019-03-07T12:00:20+01:00 2019-03-07T12:34:45+00:00 (This article is sponsored by Adobe.) So it’s time to test the latest version of your app with users. You schedule your first user testing session. The participant enters the room; your lab partner puts velcro on the participant’s…
Image: Google With the aim of simplifying programmatic buying, Google Ad Manager will start transitioning publisher inventory to a first price auction format. As the market leader in programmatic, Google Ad Manager’s (formerly DoubleClick) move will have broad implications for the industry, which has been pushing toward first price auctions. Why you should care In…
Twitter has launched a publisher insights tool called “Timing Is Everything” that uses historical data to highlight when users are most often watching and engaging with video on the platform. The tool offers an aggregate look at when Twitter users are generally watching videos on the platform. It does not offer publisher-specific insights on when…
How To Build An Endless Runner Game In Virtual Reality (Part 1) How To Build An Endless Runner Game In Virtual Reality (Part 1) Alvin Wan 2019-03-06T14:00:35+01:00 2019-03-07T12:34:45+00:00 Today, I’d like to invite you to build an endless runner VR game with webVR — a framework that gives a dual advantage: It can be played…
There is less concern this year about the technology available to manage data in the Interactive Advertising Bureau’s annual report, “The Outlook for Data 2019,” than in last year’s. Conducted with the Winterberry Group consulting firm, the fourth annual report was released Tuesday and is focused on how “digital marketing and media practitioners are using…
Cloud-based survey provider SurveyMonkey is boosting its enterprise suite of voice-of-customer feedback services, with its announcement on Tuesday that it is acquiring Usabilla. “Website feedback collector.” Based in Amsterdam, Usabilla provides technology to collect user feedback in real-time for more than 450 enterprises in three dozen countries, including Lufthansa, Philips and Vodafone. The deal is…
