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Digital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake traditional outdoor ad spending by 2020. Perhaps even more surprising is that outdoor advertising was the only traditional media category to show growth last year, hitting an estimated $33.5 billion in revenue according to a global NAR forecast….
Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the brand gets, the more it runs the risk of creating distance – oft-times literal distance – from the customer. Achieving scale is hard and means putting systems in place that can…
A Detailed Comparison Between WordPress And October CMS A Detailed Comparison Between WordPress And October CMS Leonardo Losoviz 2019-03-18T12:00:28+01:00 2019-03-18T12:35:08+00:00 Three months ago, WordPress finally released React-powered Gutenberg to power its default content editing experience, triggering many people who are not happy with this change to look for alternatives. Some folks decided to fork and…
Ask a digital marketer what their biggest challenges are tied to marketing technology, and it may change given the time of day (or your last conference call). But we’re asking you to help us compile the mother of all lists. The survey below should take just a few minutes. Just list the big challenges you…
For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing — with a bit of blockchain sprinkled in for good measure. Buzzwords aside, the barriers to incorporating analytics into your life aren’t as high as analytics behemoths may…
Monthly Web Development Update 3/2019: React Hooks, Constructable Stylesheets, And Building Trust Monthly Web Development Update 3/2019: React Hooks, Constructable Stylesheets, And Building Trust Anselm Hannemann 2019-03-15T13:13:08+01:00 2019-03-15T12:40:01+00:00 Do you sometimes feel like there’s so much to read and learn that your brain can’t take it anymore? It’s something most of us experience from time…
Facebook CEO Mark Zuckerberg announced on Thursday that the company’s chief product officer Chris Cox is leaving. Also leaving is WhatsApp VP Chris Daniels. With these executive departures, Will Cathcart, who previously led the Facebook app will now oversee WhatsApp, and Fidji Simo will move from her role overseeing Facebook’s video product to lead the…
IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech Lab’s ads.txt file, the app-ads.txt support apps distributed through mobile and OTT app stores. Why you should care The app-ads.txt enables apps to take advantage of ads.txt protocol by linking their app store listings…
Block Kit: Slack’s Contribution To Building A Better Collaboration UI Block Kit: Slack’s Contribution To Building A Better Collaboration UI Suzanne Scacca 2019-03-14T15:30:41+01:00 2019-03-15T12:40:01+00:00 (This is a sponsored article.) Over the last few years, there’s been a major shift in terms of the way companies work. As more businesses become location independent, collaboration tools have…
Marketers of the weight loss program from WW — the company previously known as Weight Watchers — can now pitch a new angle: voice-managed dieting. The company launched an Alexa skill and a Google Home Action that are integrated with the wellness program’s software applications to enable customers to follow their diet plans, via their…