In the first part of this feature, we talked about how the blocking of third-party cookies by Chrome, following in the footsteps of Safari and Mozilla Firefox, could be disruptive to addressable media – that is, to the possibility of targeting and re-targeting users with relevant ads, responsive to intent signals generated by browsing behavior….
With your neighborhood banking branch essentially turning into another app on your mobile phone, most banking functions have been transformed and simplified by the transition to digital, which was already well underway by the time COVID hit. What has been the level of investment in or commitment to digital in the financial sector? It depends…
Mastering Props And PropTypes In React Mastering Props And PropTypes In React Adeneye David Abiodun 2020-08-17T10:30:00+00:00 2020-08-17T16:04:27+00:00 Do props and PropTypes confuse you? You’re not alone. I’m going to guide you through everything about props and PropTypes. They can make your life significantly easier when developing React apps. This tutorial will introduce you to the…
This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens next?” While signs point to a slow recovery of jobs and purchasing in Q4, there is also a chance the U.S. will see…
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What goes into a successful local marketing campaign? Best practices that have emerged focus on these five campaign elements: Listing management. Local SEO. Local landing pages. Reputation management. Paid search and social media. Industry experts agree that accurate, up-to-date business location data is the lynchpin for all local marketing initiatives. Enterprises must first assess the…
Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called,…
Community Resources, Weekly Newsletter, And Boosting Skills Online Community Resources, Weekly Newsletter, And Boosting Skills Online Iris Lješnjanin 2020-08-14T13:00:00+00:00 2020-08-14T16:05:34+00:00 Improvement is a matter of steady, ongoing iteration. If you’ve been around for a good while, you’ll know that Smashing has been through a good number of changes in the past: a new design, a…
As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on diversity, inclusion, and equal pay. In Fluency, MSL has an AI-driven…
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