In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. A complete competitive analysis covers every aspect of the business, from product to marketing to executive leadership. And an impactful competitive analysis draws out opportunities and action items for each stakeholder across the business. This 50+ page…
Pinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building Pinterest’s visual search engine and report to CEO Ben Silbermann. Why you should care As Pinterest closes in on an IPO date, the social network is beefing up its e-commerce chops. Adding King…
If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. Your return on investment is dependent on people because people are essential to the modern B2B marketing strategy that actually drives real ROI. I’m…
Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach them. Not only are millennials on pace to become the nation’s largest living adult generation in 2019, but according to the latest projections they are also wielding…
How To Make A Speech Synthesis Editor How To Make A Speech Synthesis Editor Knut Melvær 2019-03-21T13:00:16+01:00 2019-03-21T12:35:39+00:00 When Steve Jobs unveiled the Macintosh in 1984, it said “Hello” to us from the stage. Even at that point, speech synthesis wasn’t really a new technology: Bell Labs developed the vocoder as early as in the…
Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, it has a good chance of being shared widely across the internet. Journalists hold the power of the press, but getting their attention is more competitive than ever, with a nearly 5:1 ratio of…
How To Build An Endless Runner Game In Virtual Reality (Part 3) How To Build An Endless Runner Game In Virtual Reality (Part 3) Alvin Wan 2019-03-20T13:00:35+01:00 2019-03-20T12:35:42+00:00 And so our journey continues. In this final part of my series on how to build an endless runner VR game, I’ll show you how you can…
Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger. The company said Tuesday that it will also launch a tool for users to search and view all…
I Used The Web For A Day On Internet Explorer 8 I Used The Web For A Day On Internet Explorer 8 Chris Ashton 2019-03-19T12:00:08+01:00 2019-03-19T12:35:34+00:00 This article is part of a series in which I attempt to use the web under various constraints, representing a given demographic of user. I hope to raise the…
Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday. Why you should care The company says the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data. The algorithm analyzes bids hourly to make…
