Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores pushed out local shops and national advertising campaigns became the default over local. But this trend is changing. Now more than ever, local communities are thriving. The desire to connect with people,…
As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success. Companies at all levels of data maturity are investing in data analytics and marketing methods to personalize and improve customer experiences at scale and in real time. And yet, transforming brand and product…
Building Real-Time Charts With GraphQL And Postgres Building Real-Time Charts With GraphQL And Postgres Rishichandra Wawhal 2019-03-27T13:00:08+01:00 2019-03-27T12:04:51+00:00 Charts form an integral part of any industry that deals with data. Charts are useful in the voting and polling industry, and they’re also great at helping us better understand the different behaviors and characteristics of the…
Meet “Art Direction For The Web,” A New Smashing Book By Andy Clarke Meet “Art Direction For The Web,” A New Smashing Book By Andy Clarke Bruce Lawson 2019-03-26T10:40:39+01:00 2019-03-27T12:04:51+00:00 A page on the Web isn’t like a printed page. Many of us learned that the hard way when we abandoned fixed-width layouts and embraced…
It did not take long for the Golden State to borrow a page from the European Union’s consumer privacy rule book. And because of this, marketers need to take note about what’s happening with changes in data protection right now. It was only a few months after Europe adopted the General Data Protection Regulation in…
Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big event Monday didn’t disappoint when it came to glitz, glamour or even new offerings, services like Apple News+, Apple Card, Apple Arcade and Apple TV+ will be largely, if not wholly, ad-free….
How To Find And Make The Most Of The Unplanned User Journey How To Find And Make The Most Of The Unplanned User Journey Ben Christine 2019-03-25T12:30:35+01:00 2019-03-25T12:35:35+00:00 Fallbacks can be defined as an alternative plan that may be used, and in the context of user journeys, they would be an alternative path to the…
DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a sophisticated process, the bad actors purchased banner impressions and resold them as premium in-stream video…
Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we try to be, emotion always influences our decisions to some extent. Psychologists refer to these emotional factors in our decision-making processes as “cognitive biases.” Without even realizing it,…
SVG Circle Decomposition To Paths SVG Circle Decomposition To Paths Bryan Rasmussen 2019-03-22T13:00:08+01:00 2019-03-22T12:35:44+00:00 This article starts with a confession: I like to hand-code SVG. It’s not always the case but often enough it could seem peculiar to people who do not share my predilection. There are a good number of benefits in being able…
