If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest State of Video Marketing Survey…
Understanding Subresource Integrity Understanding Subresource Integrity Drew McLellan 2019-04-09T12:30:59+02:00 2019-04-09T12:34:37+00:00 If you’ve ever used a CDN-hosted version of a JavaScript library, you may have noticed a strange looking integrity attribute on the script tag. This attribute contains seemingly endless alphanumeric junk that you may be tempted to strip out in the quest for cleaner code….
Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now, you know that rationalizing a single stack is hard. Bringing together two stacks or more is really complex,” said CabinetM COO Sheryl Schultz at this year’s MarTech Conference. Schultz moderated the “When Stacks…
In the hyper-connected world we live in, it’s bewildering to see instances where brands activate lack-luster or even broken mobile experiences for their customers. The ultimate frustration though is when a company attempts to meet the minimum requirement of starting with a clean, mobile experience, but then links to other non-responsive digital properties to complete…
Digging Into The Display Property: The Two Values Of Display Digging Into The Display Property: The Two Values Of Display Rachel Andrew 2019-04-08T13:00:59+02:00 2019-04-08T12:36:29+00:00 A flex or grid layout starts out with you declaring display: flex or display: grid. These layout methods are values of the CSS display property. We tend not to talk about…
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must go through digital transformation to win share, gain efficiency, make better decisions and delight customers, said Saira Nazir, head of digital marketing at Autodesk, at MarTech Conference Thursday. Nazir outlined three foundations of…
Subbu Iyer, CMO of Riverbed, speaking at MarTech Conference 2019. SAN JOSE, CA — Brands are spending more than 16% of their budgets on technology, and yet 50% don’t believe they have the tools they need, according to a Moore Stephens poll. The real problem, said Subbu Iyer, CMO at Riverbed, in a talk at…
How We Used WebAssembly To Speed Up Our Web App By 20X (Case Study) How We Used WebAssembly To Speed Up Our Web App By 20X (Case Study) Robert Aboukhalil 2019-04-05T12:00:29+02:00 2019-04-05T12:36:06+00:00 If you haven’t heard, here’s the TL;DR: WebAssembly is a new language that runs in the browser alongside JavaScript. Yes, that’s right. JavaScript…
Snapchat parent Snap Inc. on Thursday announced a slate of new features designed to help it keep pace in a digital environment that values efficiency, revenue opportunities, and cutting-edge creativity. Why you should care Many of the new features enhance the core Snapchatter experience, but with it comes key openings for marketers and advertisers. Dynamic…
SAN JOSE, CA — Adobe CMO Ann Lewnes took the stage as a keynote speaker at MarTech Conference Thursday morning. Lewnes has defied industry norms when it comes to short-lived CMO tenures with 13 years leading Adobe’s marketing organization. “My secret is a lot of focus on results,” said Lewnes when asked how she has…
