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    Privacy UX: Better Notifications And Permission Requests

    Posted on 19th April 2019Web Design

    Privacy UX: Better Notifications And Permission Requests Privacy UX: Better Notifications And Permission Requests Vitaly Friedman 2019-04-18T17:00:49+02:00 2019-04-19T12:36:00+00:00 Part 1: Privacy Concerns And Privacy In Web Forms Part 2: Better Cookie Consent Experiences Part 3: Better Notifications UX And Permission Requests Part 4: Privacy-Aware Design Framework Imagine you are late for one of those meetings…

    Collection of tech companies support changes to CA privacy act that bring it closer to GDPR

    Posted on 18th April 2019Digital Marketing

    The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard for online publishers and marketers. Ahead of this deadline, however, competing groups are lobbying for changes in its terms. AB 1760 looks more like GDPR. A recently proposed amendment in the…

    Why Netflix may have to introduce ads and how TV is becoming a programmatic medium

    Posted on 18th April 2019Digital Marketing
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    On Wednesday, Netflix exceeded expectations with its Q1 earnings report. However, investors were met with disappointment following the company’s weak guidance for next quarter. Netflix revenues were $4.52 billion compared with consensus expectations of $4.50 billion – a 22 percent increase year over year. The company also attracted a record 9.6 million new subscribers worldwide,…

    Building and scaling global SEO Centers of Excellence

    Posted on 17th April 2019Digital Marketing
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    Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more. Global opportunities bring with them a whole new realm of user behaviors, language and intent considerations, and search engine expectations for SEOs to navigate. Google is practically nonexistent in China,…

    Optimizing Performance With Resource Hints

    Posted on 17th April 2019Web Design
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    Optimizing Performance With Resource Hints Optimizing Performance With Resource Hints Drew McLellan 2019-04-17T12:30:16+02:00 2019-04-17T12:35:37+00:00 Modern web browsers use all sorts of techniques to help improve page load performance by guessing what the user may be likely to do next. The browser doesn’t know much about our site or application as a whole, though, and often…

    What Stackie winner Airstream learned from communing with its stack

    Posted on 17th April 2019Digital Marketing
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    Airstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology stacks, the company didn’t stray far from the campgrounds. The company partnered with marketing agency Element Three to develop a slide that ultimately earned them one of five Stackie Awards at MarTech earlier this month…

    The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes

    Posted on 17th April 2019Web Design

    The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes John Rhea 2019-04-16T16:00:16+02:00 2019-04-17T12:35:37+00:00 Every user interaction with your website is part of a story. The user—the hero—finds themselves on a journey through your website on the way to their goal….

    Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence

    Posted on 16th April 2019Digital Marketing

    Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he created in collaboration with Adidas. Those who accepted the Airdrop received a free pair of the sneakers – with terms and conditions, of course. The lucky recipients had to sign a contract stating they…

    4 stats on what wins on Amazon vs. Walmart

    Posted on 16th April 2019Digital Marketing
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    Previously, I’ve outlined some findings from Amazon benchmark reports in this column, but applying those findings across other retailers required some degree of guesswork. Which metrics or trends are transferrable in light of different site experiences, consumer bases, etc.? With the latest report from Salsify (my employer) including data directly comparing the product content landscape…

    Design At Scale: One Year With Figma

    Posted on 15th April 2019Web Design

    Design At Scale: One Year With Figma Design At Scale: One Year With Figma Paul Hanaoka 2019-04-15T13:30:48+02:00 2019-04-15T12:35:02+00:00 This article will be about how large teams can benefit from using more open, collaborative tooling and how to make adoption and migration feasible and pleasant. Also, in case you didn’t guess from the title of the…

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