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    Screening the screenless: Marketing’s next frontier

    Posted on 29th April 2019Digital Marketing

    I’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone in hand. Across the office, television news runs on mute. It’s hard to avoid screens in today’s age, and even harder to avoid their constant, almost gravitational pull for our…

    Amazon advertising growth slowed again in Q1: Does it matter?

    Posted on 27th April 2019Digital Marketing
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    Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth quarter of 2018 and Thursday, the company reported just 36% growth in its advertising business line for the first quarter of 2019. Amazon reports advertising business under an “Other” category. And while…

    Privacy could be hurting Facebook Portal sales

    Posted on 27th April 2019Digital Marketing
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    When Facebook’s smart display was released last year, it received mixed-to-positive reviews. However, a substantial number of them also digressed into the privacy and personal data controversies that have recently surrounded Facebook. A review from The Verge offers a representative example: It’s not often that a new gadget gets announced and I don’t immediately want…

    Getting To Know The MutationObserver API

    Posted on 26th April 2019Web Design
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    Getting To Know The MutationObserver API Getting To Know The MutationObserver API Louis Lazaris 2019-04-26T13:30:16+02:00 2019-04-26T12:34:22+00:00 In complex web apps, DOM changes can be frequent. As a result, there are instances where your app might need to respond to a specific change to the DOM. For some time, the accepted way to look for changes…

    IAB Europe releases new GDPR consent framework for comment

    Posted on 26th April 2019Digital Marketing

    IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the Transparency & Consent Framework (TCF v2.0), designed to facilitate GDPR and ePrivacy Directive compliance for ad tech vendors. The new specifications are currently available for public comment over the next 30 days. Why we should care…

    Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO

    Posted on 26th April 2019Digital Marketing
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    Snap Inc. CMO Kenny Mitchell. Kenny Mitchell, the former VP of brand content and engagement for McDonald’s, has been named Snap’s first ever CMO. Mitchell will begin in June and report to CEO Evan Spiegel. Why we should care Mitchell is the fourth C-level officer to join Snap’s executive team since November. With this latest…

    Privacy UX: Privacy-Aware Design Framework

    Posted on 25th April 2019Web Design

    Privacy UX: Privacy-Aware Design Framework Privacy UX: Privacy-Aware Design Framework Vitaly Friedman 2019-04-25T13:30:16+02:00 2019-04-25T12:35:01+00:00 Part 1: Privacy Concerns And Privacy In Web Forms Part 2: Better Cookie Consent Experiences Part 3: Better Notifications UX And Permission Requests Part 4: Privacy-Aware Design Framework We’ve already explored approaches for better cookie consent prompts, permission requests, and notifications…

    Salesforce Summer ’19 release preps for Lightning migration: What you need to know

    Posted on 25th April 2019Digital Marketing
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    The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in winter 2020. The Summer ’19 release is designed to provide users with a range of new tools and features to help manage the migration. It is currently only available in preview, but organizations can expect…

    SEO guide to optimizing your LinkedIn profile for more connections, better leads

    Posted on 25th April 2019Digital Marketing
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    LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in their university career skills class. For that reason, many business owners and marketers treat their LinkedIn profile (if they even have one) like an online resume. They list their credentials,…

    It’s Here! Meet “Art Direction For The Web,” A New Smashing Book

    Posted on 25th April 2019Web Design

    It’s Here! Meet “Art Direction For The Web,” A New Smashing Book It’s Here! Meet “Art Direction For The Web,” A New Smashing Book Vitaly Friedman 2019-04-24T16:00:02+02:00 2019-04-25T12:35:01+00:00 In contrast to the world of print design, our creative process has often been constrained by what is possible with our limited tools. It also has been…

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