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    Here’s how brand marketers can use immersive technology to build an effective retail experience

    Posted on 2nd May 2019Digital Marketing

    It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening is anything but typical as instead of a few homeless guys sleeping on benches and fellow dog walkers, I encounter hundreds of people of all ages walking through…

    Designing For The Future With Voice Prototypes

    Posted on 2nd May 2019Web Design

    Designing For The Future With Voice Prototypes Designing For The Future With Voice Prototypes Nick Babich 2019-05-02T12:30:16+02:00 2019-05-02T12:34:57+00:00 (This article is kindly sponsored by Adobe.) Voice-enabled interfaces are challenging the long dominance of graphical user interfaces and are quickly becoming a common part of our daily lives. According to a survey run by Adobe, 76…

    How connected are you to your brand’s customer service?

    Posted on 1st May 2019Digital Marketing

    My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how to make that happen even while you’re dealing with the realities of business life. This recurring conversation centered on one key point: Service is something we marketers have to have…

    WhatsApp future vision: ‘Private commerce’ and payments

    Posted on 1st May 2019Digital Marketing
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    Today at Facebook’s F8 developer conference, CEO Mark Zuckerberg made a series of announcements tied to the company’s future vision of more privacy channels for users. He also announced a significant redesign of the Facebook site and app. WhatsApp Product Catalog. As part of a broader discussion of private messaging, Zuckerberg introduced the WhatsApp Business…

    Digging Into The Display Property: Box Generation

    Posted on 1st May 2019Web Design

    Digging Into The Display Property: Box Generation Digging Into The Display Property: Box Generation Rachel Andrew 2019-05-01T13:00:59+02:00 2019-05-01T12:35:27+00:00 This is the second in a short series of articles about the display property in CSS. You can read the initial article in the series at “The Two Values Of Display”. The display specification is a very…

    The Wonders Of May (2019 Wallpapers Edition)

    Posted on 1st May 2019Web Design
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    The Wonders Of May (2019 Wallpapers Edition) The Wonders Of May (2019 Wallpapers Edition) Cosima Mielke 2019-04-30T14:50:31+02:00 2019-05-01T12:35:27+00:00 We always try our best to challenge your creativity and get you out of your comfort zone. A great occasion to do so is our monthly wallpapers challenge which has been going on for nine years already….

    Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt

    Posted on 30th April 2019Digital Marketing
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    Google announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include defaulting to ads.txt inventory, supporting app-ads.txt and providing a central hub for brand controls in the interface. Ads.txt default. Starting in August, campaigns will default to ads.txt-authorized inventory only. In turn, that means only publishers that…

    We must demand a higher standard of quality for online advertising

    Posted on 30th April 2019Digital Marketing

    We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. While we’ve seen the natural ebb and flow of consumers exerting power over their online experience – in the form of ad blocking…

    Looking Back At SmashingConf San Francisco 2019

    Posted on 30th April 2019Web Design

    Looking Back At SmashingConf San Francisco 2019 Looking Back At SmashingConf San Francisco 2019 Rachel Andrew 2019-04-30T12:00:59+02:00 2019-04-30T12:35:01+00:00 This year, SmashingConf took place at the Fort Mason Center which has superb views of the Bay and Golden Gate Bridge. The weather was very kind to us making it a very pleasant location to spend a…

    Screening the screenless: Marketing’s next frontier

    Posted on 29th April 2019Digital Marketing

    I’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone in hand. Across the office, television news runs on mute. It’s hard to avoid screens in today’s age, and even harder to avoid their constant, almost gravitational pull for our…

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