Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account an ever-changing marketing funnel and failed to convert more visitors. Lots of conversion rate “experts” also advise setting up funnels, analyzing the dropouts and working out a…
Designing For Users Across Cultures: An Interview With Jenny Shen Designing For Users Across Cultures: An Interview With Jenny Shen Rachel Andrew 2019-05-20T13:30:59+02:00 2019-05-20T12:34:56+00:00 In this video, we are pleased to feature Jenny Shen who is a UX Consultant and has worked with numerous startups and brands including Neiman Marcus, Crate&Barrel, eBuddy, IBM, TravelBird and…
In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid traffic. Reportedly, hundreds of marketers were eligible, but a class-action lawsuit by AdTrader asserts that Google improperly withheld those refund payments, according to the…
A Reddit thread on Wednesday called attention to many Facebook Groups’ privacy settings being changed to “secret.” The post generated more than 450 comments, with rumors that many Groups had been attacked by a spammer posting violating content that resulted in the Groups being removed by Facebook. Group admins were doing their best to avoid…
Monthly Web Development Update 5/2019: Over-Complication And Performative Workaholism Monthly Web Development Update 5/2019: Over-Complication And Performative Workaholism Anselm Hannemann 2019-05-17T14:24:00+02:00 2019-05-18T12:34:54+00:00 This week, I was at the amazing beyondtellerrand conference once again, and every single time I come home from such an event, I try to understand our industry and our society better. There’s…
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The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting strict and robust privacy laws on a local level. As such, more thought is being placed into what a federal privacy law would look like and just how…
One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around the industry, threatening to disintermediate retailers from their customers while eating into their profits. The reality is, Amazon and other marketplaces are not going away. Marketplaces represent approximately half of…
Privacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and Google going to great lengths to discuss how they’re beefing up data transparency and privacy controls for users. In addition, this week Facebook announced a “Clear History” tool, which will impact…
Creating Your Own React Validation Library: The Basics (Part 1) Creating Your Own React Validation Library: The Basics (Part 1) Kristofer Selbekk 2019-05-16T13:00:59+02:00 2019-05-16T12:35:10+00:00 I’ve always thought form validation libraries were pretty cool. I know, it’s a niche interest to have — but we use them so much! At least in my job — most…
