One of my key takeaways from attending Martech West was that change management is no longer a dirty word. In addition, I see marketing operations in the unique position to lead explosive change that affects the fundamental role of marketing and the perception of marketing’s value to the firm. Key to this type of change…
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data…
Tips For Managing Design Systems Tips For Managing Design Systems Nick Babich 2019-05-28T14:30:59+02:00 2019-05-29T12:35:36+00:00 (This is a sponsored article.) A design system enables a product team to create a product faster by making the design reusable. But quite often, despite everyone’s best intentions, all the effort that a product team puts into making a thoughtful…
How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, WhatsApp, Facebook Messenger, WeChat,…
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Demystifying JAMstack: An Interview With Phil Hawskworth Demystifying JAMstack: An Interview With Phil Hawskworth Vitaly Friedman 2019-05-27T13:00:59+02:00 2019-05-27T12:35:59+00:00 Some of you might have heard of JAMstack, and perhaps even about how to switch from WordPress to Hugo, but is JAMstack a viable option for any kind of project? I spoke with Phil Hawksworth, a front-end…
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There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, with the notable exception of a $57 million fine imposed on Google and a new investigation in Ireland. This raises the question: is GDPR is the current digital…
In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are…
Two running enthusiasts founded Nike in 1971 and created the first pair of Nike shoes using a waffle iron. Nike has come a long way since then – between the design of the signature swoosh, creation of the slogan “Just Do It” and endorsement from legends including Michael Jordan, the company has risen to a…
