You’ve decided to implement a marketing automation platform…great! Discover 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support? Is their solution highly rated by customers? Is the platform feature-rich and are new features added regularly? Visit Digital Marketing…
VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile Creative Studio, an API platform that curates first-party creative data to offer insights for optimizing video ad campaigns. Why we should care VidMob’s Agile Creative Studio employs, what the company defines…
Monthly Web Development Update 6/2019: Rethinking Privacy And User Engagement Monthly Web Development Update 6/2019: Rethinking Privacy And User Engagement Anselm Hannemann 2019-06-14T14:30:00+02:00 2019-06-15T12:35:23+00:00 Last week I read about the web turning into a dark forest. This made me think, and I’m convinced that there’s hope in the dark forest. Let’s stay positive about how…
As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions that drive customer engagements? A recent report from Forrester commissioned by customer insights software firm FocusVision…
Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid media channels to effectively guide users from discovery to conversion. There was a ton of information in this session I couldn’t fit into this recap, but I wanted to share my main takeaways…
As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google, Facebook and Amazon.” The survey found that these respondents (700) were spending on average 43% of their ad budgets on the three platforms; 65% of them say…
Inspired Design Decisions: Avaunt Magazine Inspired Design Decisions: Avaunt Magazine Andrew Clarke 2019-06-13T12:30:16+02:00 2019-06-13T12:35:26+00:00 I hate to admit it, but five or six years ago my interest in web design started to wane. Of course, owning a business meant I had to keep working, but staying motivated and offering my best thinking to clients became…
Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual internet report, giving marketers a glimpse of where we are globally in terms of social media use and online ad spend, among other trends. While overall internet usage keeps growing, social media usage is flattening…
Bringing A Healthy Code Review Mindset To Your Team Bringing A Healthy Code Review Mindset To Your Team Sandrina Pereira 2019-06-12T13:30:59+02:00 2019-06-12T12:34:55+00:00 A ‘code review’ is a moment in the development process in which you (as a developer) and your colleagues work together and look for bugs within a recent piece of code before it…
Location analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and competitive insights. A great illustration of this comes from Viant, a people-based advertising technology company, which used location data, loyalty card and transaction data and machine learning to understand the affinities and behavior of fast-food…
